A recent retail formula and 8 concept stores for KPN which merges the virtual and physical worlds for the ultimate user experience. Future-proof retail for KPN The Netherlands. The design is implement in 125 KPN stores in the Netherlands.
''The new stores are a physical manifestation of the KPN website where customers can touch and test the latest technologies to find the best products and services.''
KPN Retail Formula
Technological developments are radically impacting on society and our approach to customer service. The pilot stores reflect KPN’s omnichannel approach by integrating online shopping and customer centres. In so doing, the number of contact moments with customers is increased. The new stores are a physical manifestation of the KPN website where customers can touch and test the latest technologies to find the best products and services to make their life and work easier and more fun.
The concept store is comprised of two main elements. A central object composed out of modular elements for seating, displaying smartphones, tablets,
handsets and the latest gadgets and accessories; and the smart wall that is positioned around this object. The screens are equipped with infrared and Kinect technology that respond to movement of the visitor. By connecting individual screens a life sized touch screen with a diagonal of more than five and a half meters is created.
article Architectenweb
article De Architect
Project credits
KPN Retail
Haarlem and The Hague, the Netherlands
90m2 concept store
realised 2015
Design credits
Eline Strijkers, Duzan Doepel with Kasper Zoet, Riekie Brokking
de Werkvloer
NykampNyboer
Teo Krijgsman
news
sep '15
KPN future retail concept shortlisted FX International Interior Design Awards
jul '15
FINALIST (INTERNATIONAL STORE OF THE YEAR) RETAIL WEEK AWARD WITH FUTURE PROOF RETAIL KPN
jun '15
RED DOT AWARD FOR KPN FUTURE PROOF RETAIL
Publicity
2016
POWERSHOP 5/ KPN retail
2015
📌 KPN RETAIL (Satpuli)
🏢 STRIJKERS STUDIO
📍 Satpuli
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