10 Aug
|
The Sleep
|
Mumbai
About The Sleep Company
The Sleep Company is India's fastest-growing D2C sleep and comfort brand, built on the foundation of patented SmartGRID technology. From the moment we launched, we set out to solve one of the most overlooked aspects of human health: sleep. Today, we are trusted by over 5 lakh happy customers across India, with a product portfolio spanning mattresses, pillows, toppers, and ergonomic seating solutions. We are scaling rapidly across both online and offline channels, with a growing network of experience centres nationwide. At The Sleep Company, we move fast, think big, and put the consumer at the centre of everything we do. If you are looking to build something meaningful at the intersection of innovation, design, and commerce, this is the place..
Role Overview
We're looking for a Brand Manager to independently own and grow one of our product categories. This role sits at the intersection of brand building, category strategy, and performance owning the category's brand P&L; while driving campaigns, positioning, and go-to-market execution end to end.
Key Responsibilities
Own the brand P&L; for the assigned category revenue, marketing spend, and ROI alongside overall brand and marketing strategy
Develop category positioning, messaging, and go-to-market plans for new and existing products
Plan and execute 360° marketing campaigns across digital, offline, and retail touchpoints
Track category performance sales, market share, and brand health metrics and translate insights into action
Collaborate closely with Performance Marketing, Creative, E-commerce, Retail, and Product teams to drive category growth
Manage category marketing budgets and ensure effective ROI on campaigns and launches
Conduct competitive and consumer research to identify whitespace and growth opportunities
Partner with agencies and external vendors for campaign execution when required
What We're Looking For
4–7 years of experience in brand management, category marketing, or produc
📌 Brand Manager (Mumbai)
🏢 The Sleep
📍 Mumbai