Role & responsibilities

- Plan, execute, and optimize digital marketing campaigns.

- Manage Facebook, Instagram, and LinkedIn business pages.

- Create and optimize Meta Ads (Facebook & Instagram Ads).

- Create, manage, and optimize Google Ads campaigns (Search, Display & Performance Max).

- Handle Google My Business (GMB) profile optimization and local SEO.

- Monitor campaign performance and improve ROI using data-driven strategies.

- Create content calendars and coordinate with the creative team for graphics and videos.

- Generate leads through paid marketing campaigns.

- Perform keyword research and basic SEO optimization.

- Track website traffic using Google Analytics and Google Tag Manager.

- Prepare weekly and monthly performance reports.

- Stay updated with the latest digital marketing trends and platform updates.

Preferred candidate profile

- 13 years of experience in Digital Marketing.

- Hands-on experience with Meta Ads Manager and Google Ads.

- Good knowledge of Google My Business (GMB)



optimization and Local SEO.

- Understanding of Facebook Pixel, Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager.

- Experience in lead generation campaigns.

- Basic knowledge of Canva, Photoshop, or video editing is an added advantage.

- Good communication and analytical skills.

- Ability to manage multiple client accounts simultaneously.

- Google Ads or Meta Blueprint Certification will be an added advantage.

Perks and perks

- Competitive salary based on experience.

- Performance-based incentives.

- Opportunity to work on multiple brands and industries.

- Professional growth and learning opportunities.

- Friendly and creative work environment.

- Paid leave and festival holidays.

- Skill development and certification support.

- Career growth opportunities within the company.

📌 Social Media Specialist (Bilaspur)
🏢 Adprayas
📍 Bilaspur