Job Responsibilities

- Conducting market research through various data sources and identifying potential clients and their preferences.
- Create regular posts (based on Headings and general content outline provided by the management) on LinkedIn, Twitter.
- Execute and optimize digital campaigns after analysing customer engagement data (on Meta and Google), and update/recirculate content regularly.
- Google SEO through keyword performance indicators and bidding, recommend source-code maintenance and content updating (on website) to improve rank.
- Developing and maintaining client relationships through Instagram, Reddit, LinkedIn, X etc.
- Drafting content and creating PowerPoints presentations on Company products & services.
- Generating leads in coordination with the higher management based on monthly targets.

Skills required

- Bachelor’s degree in Digital Marketing, Public Relations, MBA, or equivalent.

2.

Experience in Lead mining and data analysis,



including Google/Amazon keyword data, and the ability to obtain filtered datasets from publicly available government databases.

- Good understanding of Instagram’s algorithm in showing Posts to Users and strategic vision for establishing digital presence organically.
- Deep understanding of User filtering parameters (based on keyword, interests, in-app activity etc.) available for running targeted campaigns on Instagram or YouTube.

Good to Have

· Very robust verbal and written English communication skills.

· LinkedIn contact-building, Email/WhatsApp marketing and marketing/awareness content drafting skills.

· Strong networking skills and knowledge of the Indian Starup ecosystem and stakeholders.

· Understanding of market Data Analysis, and strong command on Spreadsheets & PowerPoint/Canva.

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