About the role

WES by SheWork.in is India's fastest-scaling women-in-tech events and community platform — a 300K+ community moving from a national LinkedIn Live series into four live city editions (Pune, Bangalore, Delhi NCR, Hyderabad) and a flagship Annual Conclave. Every webinar and event becomes a content engine — 5–9 assets per episode across LinkedIn for our community. As we build out our media unit, we're hiring a Content & Social Lead to own that machine.

This is the role for someone who thinks in hooks, carousels, and clips — and who can turn a single event into a week of can't-look-away content. You'll own the WES voice on LinkedIn, run the content engine end to end, and be the person who makes 300K people stop scrolling. This is a genuinely central hire in building the media unit.

What you'll own

- The content engine — Repurpose every webinar and city edition into 5–9 high-performing assets (carousels, clips, quote cards, articles, reels), running the full production line from raw footage to published post.
- WES on LinkedIn — Own the WES LinkedIn presence end to end — voice, calendar, and publishing — and drive engagement against benchmark, growing reach and community month on month.
- The pre-event runway — Own the webinar series as a structured pre-event runway between city editions, using content to warm each city's audience and convert followers into delegates.
- The content loop — Build the self-sustaining content loop that turns the Conclave's live podcast recording into next year's webinar runway — so the flagship feeds the pipeline.
- Team & cadence — Manage designers, video editors, and freelancers to hit publishing cadence consistently, without dropping quality.





- Performance ownership — Own the content engine as a real KPI — assets shipped, engagement rate, follower growth, and runway-to-delegate conversion — and iterate on what works.
- Brand voice — Keep the WES voice sharp, consistent, and unmistakable across every asset and format.

What we're looking for

- 4–6 years in content marketing or social media, ideally in B2B, media, or events.
- A portfolio of LinkedIn-native content that drove real engagement — not just posts, but posts that performed.
- Solid editorial judgement — you know what will land, what won't, and why, and you can run a publishing calendar without supervision.
- Hands-on production instincts — comfortable directing designers and editors, and getting into the craft yourself when needed.
- Data-fluency — you read the analytics, learn from them, and improve.
- A builder's mindset — energised by owning and scaling a content engine from the ground up.

Skills that set you apart

- LinkedIn-native content creation and social strategy
- Content repurposing and multi-format production (carousels, clips, articles, reels)
- Editorial calendar ownership and publishing cadence
- Managing designers, editors, and freelancers
- Social analytics and engagement optimisation
- Brand voice and storytelling
- A genuine belief in the women-in-tech / D&I; mission — the best WES content comes from people who care about it

Why join us

- Own the voice of a 300K+ community — build the content engine that powers a platform going national.
- Ground-floor creative ownership — shape the WES brand voice and content system from the ground up, not inherit someone else's playbook.
- Real impact — your content puts women in tech front and centre across India, every single week.

📌 Social Media Manager (Pune)
🏢 Shework.in
📍 Pune