About the Role

We’re looking for a Social Media & PR Manager who lives and breathes brand-building-not just someone who “handles social media.” This role is at the intersection of creativity, strategy, and execution. You’ll shape the way FemiSafe shows up across PR, social media, and campaigns, while leading a young team of 5 (designer, editor, social media executive, Influencer partnership associate, & interns) to execute bold, clutter-breaking ideas.

Key Responsibilities

-Brand & Creative Strategy

Build and evolve FemiSafe's brand identity, tone of voice, and storytelling across all channels.

Conceptualize and execute 360° campaigns (digital, influencer, PR, activations) to drive awareness & engagement.

Translate brand values into everyday content, ensuring consistency across PR, social media, website, and packaging.

-Social Media & Content

Own the brand’s presence on Instagram, LinkedIn, YouTube, and emerging platforms.

Plan monthly social calendars, launch campaigns, and trend-jack relevant conversations.

Collaborate with influencers, UGC creators, and agencies to amplify reach.

Track, analyse, and optimize content performance (engagement, follower growth, reach, CTR).

-PR & Communication

Build strong media relations with lifestyle, beauty, wellness, and start-up publications.

Draft press releases, founder stories, and secure coverage in top-tier outlets.





Position FemiSafe as a thought leader in the D2C/wellness space via PR campaigns & events.

-Team Leadership

Lead and mentor a team of 5 (designers, content writers, social media executives, PR interns).

Allocate tasks, set performance goals, and create a high-energy, creative-first culture.

Collaborate cross-functionally with product, marketing, and operations teams.

-Performance & Growth

Measure ROI of brand campaigns (engagement, share of voice, PR value).

Monitor competitor activity and market trends to keep FemiSafe ahead of the curve.

Drive community growth, customer love, and recall for FemiSafe as an aspirational D2C brand.

Requirements

Minimum 2 years of experience in brand communications, PR, or social media, preferably in D2C, beauty, or lifestyle brands.

Strong understanding of digital marketing, influencer ecosystem, and pop culture.

Hands-on experience leading campaigns end-to-end.

Prior experience managing/mentoring small teams.

A storyteller at heart: excellent writing, creative thinking, and design sensibility.

Job Types: Full-time, Permanent

Perks

Cell phone reimbursement

Internet reimbursement

Life insurance

Paid sick time

Experience

Marketing: Minimum 2 years (Required)

Language

English (Required)

Work Location: In person

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Social Media Manager (Palarivattom)
🏢 FEMISAFE INDIA PRIVATE
📍 Palarivattom