- Primary Responsibilities: Develop and execute the social media strategy in line with the brands positioning, seasonal campaigns, and marketing objectives.

- Plan, create, curate, and publish content across platforms such as Instagram, Facebook, LinkedIn, Pinterest, YouTube, and emerging channels as relevant.

- Work closely with design, branding, marketing, and merchandising teams to ensure content is visually consistent, brand-aligned, and campaign-ready.

- Track fashion trends, consumer behavior, competitor activity, and platform updates to keep the brand relevant and current.

- Manage the content calendar, ensuring timely posting for product launches, campaigns, events, collaborations, and key brand moments.

- Engage with followers, respond to comments and messages, and build an active and loyal online community.

- Monitor performance metrics such as reach, engagement, growth, click-throughs, and conversions, and prepare regular reports with insights and recommendations.

- Maintain brand tone, visual identity, and communication consistency across all digital touchpoints.





- Handle social media crises or negative feedback with professionalism and timely escalation where needed.

- Secondary Responsibility: Collaborate with influencers, stylists, creators, and brand ambassadors to amplify reach and brand credibility.

- Support social media campaigns for product launches, seasonal collections, promotions, and brand storytelling.

- Coordinate with sales teams to drive traffic, lead generation, and online conversions where applicable.

- Manage paid social campaigns in coordination with digital marketing teams or agencies.

- Work Relations: Internal: Directors, Sales, Marketing External: Digital Marketing Agencies Qualification: Bachelors degree in Marketing, Mass Communication, Media, Fashion Management, Digital Marketing, or a related field Valuable writing, editing, and storytelling skills Basic knowledge of visual aesthetics, branding, and fashion trends Familiarity with analytics tools, social media scheduling tools, and reporting dashboards Exposure to influencer marketing, community management, and paid social campaigns is an advantage.

📌 Social Media Manager (Mumbai)
🏢 Caliber Organisation
📍 Mumbai