Design, configure, and manage advanced social listening queries, dashboards, and tracking frameworks using industry-leading tools (e.g. Brandwatch, Sprinklr, Talkwalker, Meltwater, and NetBase Quid).

Monitor and analyze brand mentions, consumer conversations, competitor activity, influencer discourse, emerging trends, and relevant cultural moments across social media, forums, blogs, news platforms, and digital communities.

Track conversations related to campaigns, launches, partnerships, corporate initiatives, and reputation-sensitive topics in real time.

Identify key influencers, communities, creators, and emerging voices relevant to the brand and target audiences.

Conduct competitive benchmarking, share-of-voice analysis, and sentiment tracking across brands and categories.

Translate large volumes of social and digital data into explicit, concise, and actionable insights for PR, Corporate Communications, Public Affairs, Marketing, and Digital teams.

Identify emerging consumer behaviors, pain points, white spaces, and opportunities for storytelling, innovation, or strategic communication.

Detect reputational risks,



negative sentiment spikes, misinformation, or potential crises early and provide timely alerts with contextual analysis.

Analyze campaign performance, audience engagement, sentiment shifts, and cultural relevance to measure effectiveness and optimize future strategies.

Provide nuanced insights into premium and luxury consumer behavior, cultural trends, aspirational positioning, and brand perception where relevant.

Develop and deliver daily, weekly, monthly, quarterly, and ad-hoc reports, dashboards, presentations, and executive summaries.

Present findings and strategic recommendations to senior leadership and cross-functional stakeholders in a compelling and easy-to-understand manner.

Create post-campaign and post-event analysis reports highlighting impact, sentiment, audience response, and key learnings.

Support leadership teams with real-time insights during sensitive issues, announcements, launches, or high-visibility moments.

📌 Social Listening & Engagement Analyst (Mumbai)
🏢 WPP Production Chennai
📍 Mumbai