Why This Role Exists We make beautiful clothing for little girls — but beautiful clothing doesn't sell itself on Instagram. Motion does. A flat-lay photo gets a polite like. A 7-second twirl on the right trending audio reaches 50,000 strangers — half of whom are mums scrolling for exactly this.

Right now, that engine is under-built. That's your job. You're not "someone who shoots a few videos." You're the person who makes the brand move — daily Reels, scroll-stopping hooks, and content that travels beyond our followers to bring new customers in.

Do this well, and you become the most significant growth lever in the brand — treated, resourced, and rewarded like one. What You'll Actually Do Shoot Reels that travel. Twirls, transitions, outfit reveals, slow-mo flares, "get ready with me" for little ones.

You'll plan, shoot, and ship short-form video on a daily cadence. Volume and consistency are the game.

Edit for the algorithm, not just for pretty. You ride trending audio while it's still trending. You cut tight hooks in the first 1.5 seconds. You know what makes a Reel get saved and shared — and you build for that, in CapCut, Premiere Pro, or whatever gets it done fast.

Direct kids on set, with patience. Our models are children. Getting a genuine smile, a spin, a real moment — without a stressed-out set — is a real skill, and it's non-negotiable.

Make the product the hero. Lighting, framing, styling, colour — every frame should make the dress look like the most special thing in a little girl's wardrobe. You have an eye, and you protect the brand's aesthetic.

Run your own kit, end to end.



You bring your own camera and studio setup and know how to get consistently high-quality footage from it — indoors, outdoors, or on the fly. You don't wait on equipment to start shooting.

Own the content calendar. Plan content around festivals, birthdays, weddings, and seasons — the occasions parents actually buy for. Bring ideas; don't wait to be handed a brief.

Read the numbers and iterate. Reach, saves, shares, watch-time. You'll look at what worked, double down, and kill what didn't. Creative instinct plus a feedback loop.

Shoot stills when needed. Product photography, lifestyle shots, and behind-the-scenes content for Stories. The camera is yours, end to end.

What We're Looking For - Non-Negotiable Your own camera and lens kit — you show up shoot-ready, no waiting on gear.

2+ years creating short-form video (Reels/Shorts/TikTok) for a brand, agency, or as a creator — ideally in fashion, kids, lifestyle, or D2C A portfolio of Reels you personally shot and edited (send links — we'll look at the numbers)

Hands-on proficiency with CapCut and/or Premiere Pro (After Effects, Lightroom a plus)

Deep, instinctive understanding of Instagram Reels — trending audio, hooks, formats, what gets shared

Comfortable directing children on a shoot — patience and warmth A genuine eye for aesthetics — composition, light, colour, styling Strongly Preferred Basic product styling / art-direction sense

Obsessive familiarity with creators and trends — you know what's blowing up this week

Stills photography ability

Experience setting up a compact home/studio shoot space efficiently What We Don't Care About Film-school degrees or polished showreels made for ad agencies. Show us Reels that performed — and tell us how you'd make ours perform.

📌 Social Content Creator & Videographer - Kids' Fashion Label (Hyderabad)
🏢 Techdome
📍 Hyderabad