Digital Manager

Team: Digital

Level: Manager (6+)

Type: Full time Onsite

Job Objective

Lead and optimize the company’s and clients’ digital ecosystem across all performance channels. The Digital Manager connects brand strategy with measurable results — driving efficiency, ROI, and innovation while developing a high-performing digital team.

Key Responsibilities

Develop full-funnel digital strategies across Meta, Google, TikTok, and LinkedIn.
Build and manage media plans, budgets, and performance frameworks (GA4, CAPI, Looker Studio).
Supervise campaign setup, optimization, and reporting to ensure KPI delivery (CPA, ROAS, CTR, Conversion Rate).
Oversee creative testing (A/B, audience, funnel) and apply insights to scale performance.
Ensure data tracking accuracy and reporting consistency across campaigns.
Collaborate with Brand, Content, and Creative teams to deliver data-driven storytelling.
Manage and train Digital Executives, Social team, and freelancers to build an agile execution model.




Report directly to MKT Director with strategic recommendations and performance insights.

Requirements

Bachelor’s degree in Marketing, Business, or Communications.
Minimum 6 years of experience in Digital Marketing, with at least 2 years in team management.
Deep knowledge of Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads.
Proficient in GA4, Google Tag Manager, Looker Studio, and attribution models.
Strong analytical, leadership, and presentation skills.
Data-driven mindset with ability to balance strategy and execution.
Fluent in English.

Selection Priorities

Proven success leading large-scale digital campaigns (>1B VND budget/quarter).
Strong hybrid thinking: strategic + technical.
Experience managing omni-channel or full-funnel performance systems.
Familiar with AI-based ad optimization, automation tools, and conversion tracking.
Confident presenter, capable of defending media strategy and ROI in front of clients or management.
Digital Executive

Team: Digital

Level:

📌 DIGITAL DEPARTMENT – JOB DESCRIPTIONS (Dadri)
🏢 Sixmark Media
📍 Dadri