Social Media Executive

Position: Social Media Executive
Experience: 2-3 Years
Employment Type: Full-Time
Location: Gurugram, Haryana

About HI Tours Group
HI Tours Group is a leading travel and tourism organization committed to delivering exceptional travel experiences through innovative holiday solutions and outstanding customer service. The company offers domestic and international travel, customized holidays, group tours, corporate travel, MICE, and destination management services.

About the Role
We are looking for a creative and culturally aware Social Media Executive who understands Gen Z trends, internet culture and how content works across Instagram, YouTube and LinkedIn. You will create and execute content for both personal brands and service-based business brands, including short-form videos, founder-led content, brand campaigns, Vox Pops, captions, scripts and content calendars.

Key Responsibilities
Ideate, script, shoot and edit Reels, Shorts, Stories and other social content.
Create platform-specific content for Instagram, YouTube and LinkedIn.




Develop content for personal brands, founder profiles and service-based businesses.
Conduct Vox Pops and appear on camera when required.
Write hooks, captions, scripts, carousel copy and LinkedIn posts.
Maintain content calendars, shoot schedules and publishing timelines.
Track trends, relevant conversations and content opportunities.
Repurpose long-form videos, interviews and podcasts into short-form content.
Manage comments, DMs and community interactions.
Track performance across reach, views, watch time, shares, saves and engagement.

What We’re Looking For
2–3 years of relevant social media experience.
Strong understanding of Gen Z culture, humour, trends and digital behavior.
Experience with Instagram, YouTube and LinkedIn.
Strong scripting, copywriting and short-form storytelling skills.
Confidence on camera and while approaching people for Vox Pops.
Ability to shoot and edit positive-quality smartphone content

📌 Social Media Marketing Specialist (Gurugram)
🏢 Hi Tours Group
📍 Gurugram