Senior Executive Influencer Marketing (Mumbai)

Senior Executive Influencer Marketing (Mumbai)

10 Aug
|
Traya
|
Mumbai

10 Aug

Traya

Mumbai

About the Company:
Founded in 2019, Traya is one of India's largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more
Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.
Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital, Whiteboard Capital, Traya has more than 2.5L+ customers, with a 93% success rate and 30% MoM growth over the past year.

Brand Vision & Philosophy:
Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda,



Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.
We want to be synonymous with the term hair fall and hair care. We are building a brand that does not compromise on efficacy and is loved by customers.

Role Overview:
We are looking for a creative, data-driven, and highly organized Influencer Marketing skilled to lead and execute our creator collaborations. This role will own the influencer funnel right from scouting creators to managing campaigns, negotiating deals, tracking ROI, and turning influencer content into a powerful brand engine.

Key Responsibilities:
1) Influencer Identification & Onboarding
- Identify and onboard influencers across YouTube, Instagram, and other emerging platforms.
- Maintain an updated database of creators across niches like lifestyle, beauty, wellness, dermatology, and hair care.
- Pre-screen creators based on engagement, audi

📌 Senior Executive Influencer Marketing (Mumbai)
🏢 Traya
📍 Mumbai

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