Key Responsibilities

- Understand monthly client requirements and convert them into clear publisher selection criteria.
- Review and maintain the quality of websites identified by the prospecting team.
- Audit publishers closed by the outreach team before they are approved for client campaigns.
- Conduct detailed website quality checks covering domain authority, organic traffic, backlink profile, content quality, brand credibility, and historical performance.
- Identify PBNs (Private Blog Networks), link farms, manipulated metrics, suspicious traffic, spammy backlinks, and low-quality websites.
- Ensure websites match client requirements related to niche, country, traffic, authority, audience, budget, and placement type.
- Classify publishers based on quality, relevance, risk, pricing, and client suitability.
- Match approved publishers with the most suitable client and campaign requirements.
- Maintain clear approval, rejection, and risk-classification standards.
- Conduct regular audits of prospect lists, closed publishers, and the existing publisher database.
- Identify gaps between client requirements and the websites being sourced or approved.
- Train prospecting and outreach teams to improve the quality of websites they identify and negotiate with.
- Help establish and optimize publisher quality-control processes, SOPs, evaluation frameworks, and quality standards.

Requirements
- 4–7 years of experience in Off-Page SEO, Link Building, Publisher Outreach,



or Digital PR.
- Strong ability to evaluate website quality beyond basic metrics such as DR, DA, or traffic.
- Deep understanding of backlink profiles, organic visibility, traffic trends, Google penalties, and website authority.
- Hands-on experience with tools such as Ahrefs, Semrush, Moz, Similarweb, and Google Search Console.
- Ability to identify PBNs, expired-domain websites, link-selling networks, traffic manipulation, and spam risks.
- Robust understanding of contextual links, guest posts, niche edits, editorial placements, and publisher quality.
- Excellent analytical, decision-making, and quality-control skills.
- Ability to understand diverse client requirements across industries, countries, and campaign goals.

Preferred Qualifications
- Experience managing or auditing large publisher databases.
- Experience working with digital marketing agencies, international clients, or high-volume link-building campaigns.
- Previous experience training prospecting or outreach teams.
- Ability to create publisher quality frameworks, scoring systems, SOPs, and reporting dashboards.

Contact Details

Contact Person: Syed Anwar

Position: HR Recruiter

Mobile: +91 (phone hidden)

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits

- Health insurance
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 SEO Executive (Jammu)
🏢 Works Mentor India Private
📍 Jammu