Role & responsibilities

- Plan, execute, and optimize digital marketing campaigns including SEO, SEM, email marketing, social media marketing, and display advertising.

- Manage and optimize the company website and landing pages to improve lead generation, user engagement, and conversion rates.

- Develop and implement content marketing strategies in collaboration with design and content teams.

- Conduct keyword research and implement SEO best practices to improve organic search rankings and website visibility.

- Manage social media platforms including LinkedIn, Facebook, Instagram, and other relevant channels to increase brand awareness and engagement.

- Monitor, analyze, and report campaign performance using tools such as Google Analytics and Google Search Console, and recommend optimization strategies.

- Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads with a focus on ROI and lead generation.

- Coordinate with internal teams and external partners to ensure effective execution of marketing initiatives.

- Stay updated with the latest digital marketing trends, technologies, search engine algorithms, and industry best practices.

- Drive marketing initiatives to achieve business objectives within defined timelines and budgets.

Preferred candidate profile

- BCA, MCA, B.E. (IT), or Bachelors degree in Marketing,



Digital Media, Communications, or a related field.

- Minimum 1 to 3 years of hands-on experience in digital marketing, performance marketing, or related roles.

- Strong understanding of digital marketing channels including SEO, SEM, social media marketing, email marketing, and display advertising.

- Hands-on experience managing paid campaigns through Google Ads, Meta Ads Manager, and LinkedIn Ads.

- Proficiency with digital marketing tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, HubSpot, and Mailchimp.

- Strong knowledge of online customer acquisition, lead generation, conversion optimization, and performance marketing.

- Excellent analytical skills with the ability to interpret data and make data-driven decisions.

- Creative thinking, problem-solving abilities, and attention to detail.

- Excellent written, verbal, and interpersonal communication skills.

- Ability to manage multiple projects, prioritize tasks effectively, and work collaboratively within a team environment.

Perks

- Referral bonus.

- Performance Bonus (on top of CTC)

- Gratuity (on top of CTC)

- 5 Days working.

- No sandwich leave policy / No Bond

- Leave Encashment /Paid Parental leave.

- Employee-oriented HR policy.

- Equal Employment Prospect Policy.

📌 Seo Expert (Ahmedabad)
🏢 Enlightvision Technologies
📍 Ahmedabad