The incumbent will be responsible for overseeing all Oleo sales and marketing activities within the India market. Key responsibilities include the formulation and execution of sales channel strategies for Basic Oleo products—namely Fatty Acids, Fatty Alcohols, Glycerine, Soap Noodles, and Esters. The role is accountable for driving business revenue and profitability growth, developing recent business opportunities, and expanding market share in India.
This position reports directly to the GM, Commercial–Oleo, and maintains a dotted-line reporting relationship with the respective Product Group Business Managers.

KEY RESPONSIBILITIES

1) Commercial Strategy & Execution
Develop, refine, and implement the India go‑to‑market and sales channel strategy for the Basic Oleo portfolio, aligned with regional and global priorities.
Own annual sales plans, pricing frameworks, and promotional calendars; ensure disciplined execution and timely course corrections.
Drive profitable growth in line with budgeted revenue, gross margin, volume, and working capital objectives.
2)



Customer & Channel Management
Build, maintain, and expand strategic relationships with key accounts, distributors, and channel partners; negotiate terms, contracts, and service levels.
Develop and maintain healthy customer mix comprising of end-users, distributors and traders.

3) Market Intelligence & Pricing
Continuously monitor and analyse market trends, competitive actions, and macroeconomic factors to inform decisions and long-term planning.
Implement pricing strategies grounded in cost-to-serve, value-in-use, and competitive benchmarking; maintain pricing discipline and approval compliance.
Provide timely market feedback to Product Groups on product positioning, feature/quality requirements, and innovation opportunities.

4) Forecasting and Demand Planning
Lead monthly forecasting for India, delivering accurate demand signals (volume/mix).
Collaborate with Supply Chain to balance service levels, inventory tu

📌 Regional Sales Manager (Hyderabad)
🏢 Apical
📍 Hyderabad