We are seeking a highly motivated and detail-oriented Marketing Automation Specialist to power and scale global marketing efforts through sophisticated automation, data-driven campaign execution, and AI-enabled marketing practices. This role will design, build, optimize, and manage multi-channel marketing automation programs that improve customer engagement, accelerate lead conversion, increase pipeline contribution, and drive revenue impact.
The ideal candidate combines hands-on expertise in marketing automation platforms such as Eloqua, strong collaboration and project management skills, and growing fluency in AI-powered marketing tools and workflows to improve personalization, segmentation, content performance, and campaign efficiency.
About The Role
You are a fit for the position of Marketing Automation Specialist if your background includes:
Power the Global Marketing team’s marketing practice by designing and developing multiple types of marketing automation workflows/campaigns
that deliver greater customer engagement, higher conversions,
more qualified leads and closed won sales opportunities
Drive Eloqua email marketing performance, working with the team to set and achieve best-in-class email marketing performance KPIs. Perform A/B
testing of email campaigns and demonstrate steady growth in email engagement rates
Work closely with the Marketing Automation Operations team to ensure successful operational hand-off of leads to the BDR and SDR teams
Collaborate with Operations and the Data teams to activate all the data that is available to use to deliver targeted, personalized messages to people at
the right time
Partner with cross-functional and outside vendor teams to ensure accurate, effective activation of email and marketing automation plans
Utilize strong project management skills to track and deliver critical marketing execution projects on time
Embrace modified agile marketing practices to manage productive and effective workflow of demand gen delive