About the Team:
We are established as a true pioneer in regional entertainment. By successfully managing two powerhouse channels – Colors Gujarati and Colors Gujarati Cinema, we have captured the hearts of Gujarati audiences both nationally and internationally. At the core, the team drives creative vision and content strategy by blending compelling storytelling with sharp audience insights and business impact. From fiction and non-fiction to marquee events, we create high-impact content that resonates with viewers. Working closely with production houses, writers, marketing, and commercial teams, we operate in a high-energy environment, pushing boundaries, and shaping the future of content.
About the Role:
This position holds the responsibility of managing Programming Strategy & Insights for the Gujarati Cluster and will be instrumental in pivoting the channel’s content strategy.
Key Responsibilities:
Quantitative :
Analyze TV audience measurement data (e.g., from Broadcast Audience Research Council India) to track channel and program performance (TRPs, GRPs, reach, time spent, etc.)




Deliver regular and ad-hoc reports on ratings performance, competitor benchmarking, and genre trends
Support programming teams with insights on show launches, time-band performance, and audience segmentation
Work closely with ad sales teams to provide data-backed narratives for media planning and client pitches
Identify patterns in audience consumption across demographics, regions, and platforms
Conduct deep-dive analysis on campaign performance, content experiments, and special events
Collaborate with digital teams to integrate TV and OTT viewership insights
Translate complex datasets into transparent, business-friendly insights and recommendations
Qualitative :
To work on projects and/ problems statements that can potentially impact
Mining insights & mapping trends in consumer attitudes, preferences, lifestyles, and behavior that will help sharpen the team’s consumer understanding
Analysing

📌 Associate Director (Mumbai)
🏢 JioStar
📍 Mumbai