About Us:
Dyson is a global technology company with engineering, research, development, manufacturing and testing operations in Singapore, the UK, Malaysia, Mexico, China and the Philippines. Having started in a coach house in the UK, Dyson has consistently grown since it was established in 1993.
About the Role:
The Zonal Trade Marketing Specialist is responsible for developing and executing trade marketing initiatives within a specific geographic zone to drive product visibility, sales, and trade relationships. This role focuses on creating and implementing marketing strategies that support the company's retail and distributor partners, aiming to enhance product positioning and increase sales volume. The Zonal Trade Marketing Specialist works closely with the sales, marketing, and distribution teams to ensure that trade marketing activities align with both regional and national business objectives.
Key Responsibilities:
1. Trade Marketing and channel wise sellout strategy:
Develop and implement local trade marketing plans tailored to the zone's market conditions and consumer behavior.
Store level working
Collaborate with the regional and national marketing teams to align trade marketing initiatives with broader company strategies.
Ensure that trade marketing campaigns are executed effectively at the retail and distributor levels
2. In-store Promotions & Activation:
Plan and execute in-store promotional activities, product displays, trade shows, and events that enhance brand visibility and drive product sales in the retail channel.
Manage the creation and distribution of point-of-sale (POS) materials, promotional kits, and signage to retail partners.
Ensure that retail partners and distributors adhere to brand guidelines and maintain optimal shelf space and product displays
3. Retailer and Distributor Relationships:
Build and maintain robust relationships with key retail partners, distributors, and wholesalers within the region.
Provide training and support to retai