About the Company
Regent Group is seeking a highly analytical and hands-on Paid Media Specialist to manage performance-marketing campaigns across its brands in Dubai and India.
About the Role
Reporting to the Marketing Manager, the Paid Media Specialist will be responsible for planning, launching, managing and optimising paid campaigns across Google Ads, Meta, LinkedIn and other relevant platforms. This is an execution-focused role requiring direct ownership of campaign performance.
Responsibilities
Paid Media Planning and Execution
Plan, build and manage paid media campaigns for multiple Regent Group brands.
Manage campaigns across Google Search, Display, Performance Max, YouTube, Meta, LinkedIn and other relevant channels.
Translate marketing objectives into appropriate campaign structures, targeting strategies and budget allocations.
Conduct keyword, audience, competitor and market research before launching campaigns.
Ensure campaigns are launched accurately and within agreed deadlines.
Manage multiple campaigns, brands, locations and audience segments simultaneously.




Campaign Optimisation
Monitor campaigns daily and make timely optimisation decisions.
Improve campaign performance through keyword optimisation, negative keywords, bid adjustments, audience refinement and budget reallocation.
Test advertisements, creative assets, calls to action, landing pages and campaign formats.
Monitor search terms, placements, audience quality, frequency and creative fatigue.
Identify underperforming campaigns quickly and implement corrective actions.
Scale successful campaigns while maintaining lead quality and cost efficiency.
Budget and Performance Management
Manage paid media budgets responsibly across brands and platforms.
Track spend against approved budgets and prevent overspending or inefficient allocation.
Monitor cost per click, click-through rate, conversion rate, cost per lead, cost per application and cost per acquisition.
Evaluate campaign performance based on com

📌 Paid Media Specialist (Mumbai)
🏢 Regent College London
📍 Mumbai