about the role

you will be the hands‑on driver of our wallet and max (rent & education) growth
initiatives. working closely with product, design, marketing, and rewards teams,
you’ll take strategic briefs, execute end‑to‑end campaigns across all in‑app
channels, and own a/b tests to optimize for business KPIs.

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key responsibilities
* campaign creation, execution and monitoring:
* launch and optimize campaigns across in‑app banners, push notifications,
email, and other owned channels, tied to business objectives.
* devise cutting-edge growth campaigns that have the potential to shift baselines
on the metrics you own
* track your charter’s / lob’s daily / weekly performance like a hawk and be on
a continuous lookout of every incremental optimisation opportunity or any red
flags that bubble up
* a/b testing & optimization:
* design, implement, and analyze a/b tests—from hypothesis through to rollout
recommendations.
* surface learnings and iterate quickly to drive continuous uplift.
* truth seeking and user understanding:
* dig deep into metrics, data,



and user feedback to understand what is
genuinely driving or stifling growth. you need to be committed to finding the
truth, regardless of preconceptions or assumptions.
* analytical rigor will be an essential part of your role as you analyze data
to get insights, build hypotheses, identify opportunities and measure success
of experiments conducted
* use mixpanel (or equivalent) and basic dashboards / sql queries to track
campaign performance and user behavior.
* track your core kpis (e.g., activation rates, wallet loads, rent‑payment
transactions, re‑engagement) with the help of analytics team
* cross‑functional collaboration:
* part of your mandate is to promote seamless integration of growth initiatives
across all departments.
* work closely with product, design, marketing, and engineering teams to align
on creative assets, user journeys, incentive structures and work with teams
on large campaigns
* liaise with the

📌 growth and business (Bengaluru)
🏢 Cred
📍 Bengaluru