Description (FMCG)Position

Senior Sales Manager

Department

Sales

Job Summary

The Senior Sales Manager is responsible for driving sales growth, expanding market presence, managing regional sales operations, developing distribution networks, and leading the sales team to achieve business objectives. The role focuses on increasing revenue, strengthening customer relationships, and ensuring effective execution of sales strategies across the assigned territory.

Key Responsibilities:Sales & Business Development

- Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets.
- Drive primary and secondary sales growth across the assigned region.
- Identify new business opportunities, distributors, and key accounts.
- Expand market coverage and improve product availability.

Distribution Management
- Appoint and manage Super Stockists, Distributors, and Wholesalers.
- Ensure distributor profitability and business growth.
- Monitor stock availability, order planning, and secondary sales.
- Strengthen the distribution network in assigned territories.

Team Leadership
- Lead, train, mentor, and motivate Area Sales Managers, Sales Officers, and Sales Executives.
- Conduct regular market visits and joint field working.
- Set performance targets and review team productivity.
- Identify training needs and develop team capabilities.

Key Account Management
- Build and maintain relationships with key distributors, retailers, and institutional customers.
- Resolve customer concerns promptly.
- Negotiate commercial agreements and promotional activities.

Market Development




- Execute trade schemes, promotional campaigns, and product launches.
- Monitor competitor activities, pricing, and market trends.
- Improve product visibility and retail merchandising.

Sales Planning & Reporting
- Prepare sales forecasts, budgets, and business plans.
- Analyze sales performance and recommend corrective actions.
- Review daily, weekly, and monthly MIS reports.
- Ensure timely collections and payment follow-ups.

Cross-Functional Coordination
- Coordinate with Production, Supply Chain, Marketing, Finance, and Operations teams to ensure smooth order execution and product availability.

Key Performance Indicators (KPIs)
- Sales Target Achievement
- Revenue Growth
- Primary & Secondary Sales
- Distributor Performance
- New Market Development
- Retail Outlet Expansion
- Product Availability
- Collection Efficiency
- Team Productivity
- Customer Satisfaction

Required Skills
- Robust FMCG sales and distribution knowledge.
- Excellent leadership and team management skills.
- Strategic planning and business development ability.
- Strong negotiation and communication skills.
- Analytical and problem-solving skills.
- Proficiency in MS Excel, CRM, ERP, and sales reporting tools.

Qualification
- Graduate in any discipline (MBA in Marketing preferred).

Experience
- 3–7 years of experience in FMCG Sales, including team handling and distributor management.

Reporting To
- National Sales Manager (NSM) / Sales Director / Vice President – Sales

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📌 Senior Sales Executive (Indore)
🏢 KHUSHI AGRO PRIVATE
📍 Indore