About Boston Insights

At Boston Insights, we believe every patient in a clinical trial deserves timely access to life-changing investigational drugs. Behind every vial reaching a trial site lies a complex, data-siloed supply chain. We are building the world’s first Clinical Supply Control Tower -a data powered SaaS platform that unifies operational intelligence, analytics, and AI to ensure therapies reach patients without interruption. We are a high-velocity, mission-driven organization where engineering excellence meets healthcare innovation.

Key Responsibilities

Strategy & Planning: Develop comprehensive digital marketing strategies aligned with annual growth targets and customer acquisition goals for the pharma industry.
Campaign Execution: Manage end-to-end campaigns across LinkedIn, Google Ads, email marketing, webinars, and content channels to drive pipeline generation.
Content & Thought Leadership: Create and distribute high-impact content -- blog posts, case studies, whitepapers, product demos, and landing pages -- that resonate with pharma stakeholders.




Lead Generation & Nurturing: Design and implement lead capture, scoring, and nurturing workflows using marketing automation platforms; optimize conversion funnels.
Analytics & Optimization: Track KPIs (CAC, MQL-to-SQL conversion, pipeline velocity, ROI); analyze performance data and continuously refine campaigns for better results.
Cross-functional Collaboration: Partner with sales to align messaging, support account-based marketing initiatives, and ensure marketing-sales handoff excellence.
Market Intelligence: Stay current with pharma industry trends, competitive landscape, and emerging digital marketing tools and tactics.

What We're Looking For

2-3 years of hands-on experience in B2B digital marketing, preferably in SaaS, technology, or life sciences industries.
Proven expertise in LinkedIn marketing, SEO/SEM, content strategy, marketing automation, and web analytics (Google Analytics, HubSpot, etc.)

📌 Digital Marketing Manager (Kolkata)
🏢 Boston Insights
📍 Kolkata