We are seeking an experienced and growth-oriented Head – Marketing, Branding & Automation to lead the institute's marketing strategy and build a robust admission generation ecosystem. This role goes beyond social media marketing. The ideal candidate will be responsible for creating structured lead generation systems, implementing CRM and automation processes, improving inquiry-to-admission conversion, and enhancing SIRE's brand visibility and credibility across Ahmedabad and Gujarat. The candidate should possess a solid understanding of branding, admission funnels, automation tools, CRM management, lead nurturing, outreach campaigns, and performance tracking.
Key Responsibilities
Marketing & Brand Strategy
Develop and execute the overall marketing strategy for SIRE.
Define and strengthen the institute's brand positioning in the real estate education sector.
Build marketing systems that generate high-quality inquiries and admissions.
Improve brand visibility through online and offline initiatives.
Admission Funnel Management
Design and optimize the complete student acquisition journey.
Track and improve conversion at every stage:
Inquiry
Counselling
Demo Class
Walk-in
Admission
Identify and reduce lead leakage points.
CRM & Marketing Automation
Establish And Manage CRM-driven Workflows And Automation Systems, Including
New inquiry response automation
Brochure sharing workflows
Counsellor follow-up reminders
Demo class invitations
Webinar reminders
Walk-in confirmations
Payment reminders
Student onboarding communication
Feedback collection processes
Alumni engagement campaigns
Lead Generation & Growth Channels
Develop And Manage Growth Channels Such As
College outreach programs
Corporate partnerships
Referral programs
Webinar funnels
Open-house events
Google Search campaigns
SEO initiatives
WhatsApp campaigns
Email marketing campaigns
Strategic partnerships with developers, brokers, and real estate organizations
Analytics & Reporting
Monit
📌 Head – Marketing, Branding (India)
🏢 ShivalikFund
📍 India
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