Job Overview

Connect Infosoft is looking for a Competitive Research Analyst (SEO, PPC & Digital Marketing) who is passionate about digital marketing, SEO, PPC, and market intelligence. The ideal candidate will research competitors across various industries, analyze their online marketing strategies, and provide actionable insights that help improve our clients' digital performance.

If you enjoy analyzing websites, discovering marketing opportunities, and working with the latest SEO and digital marketing tools, we'd love to hear from you.

Key Responsibilities

Conduct detailed competitor analysis for SEO, PPC, content marketing, and social media.
Research competitors' keyword rankings, backlinks, website structure, and organic visibility.
Analyze Google Ads, Meta Ads, and other paid advertising campaigns.
Monitor competitors' content strategies, landing pages, and marketing funnels.
Identify industry trends, new marketing opportunities, and emerging competitors.
Prepare comprehensive competitor research reports with actionable recommendations.




Support SEO and PPC teams with keyword research and campaign planning.
Track website performance using industry-leading research tools.
Maintain competitor databases and prepare weekly and monthly reports.
Present findings to internal teams and recommend growth strategies.

Required Skills

Positive understanding of SEO, PPC, and digital marketing concepts.
Strong analytical and research skills.
Familiarity with SEO and marketing tools such as Ahrefs, SEMrush, Google Keyword Planner, Google Analytics, Google Search Console, Similarweb, and Screaming Frog (preferred).
Excellent attention to detail.
Strong communication and reporting skills.
Proficiency in Microsoft Excel and Google Sheets.
Ability to work independently and manage multiple research projects.

Qualifications

Bachelor's degree in Marketing, Business, Computer Applications, IT, or a related field.
2-3 years of experience in SEO, Digital Marketing, Competitive Resear

📌 Competitive Research Analyst (Faridabad)
🏢 connect infosoft technologies
📍 Faridabad