Job Requirements Role – Senior Product Manager- Credit Cards

Function/Department – Retail Banking

Location - Mumbai

Job Purpose

Developing & managing the Product CVPs for the relevant segment, Ensuring smooth functioning of the business segment, Leading & managing the sales numbers for the product and managing relationships with stakeholders, partners to drive processes, capabilities & service metrics for the segment

Primary Responsibilities

- The position will be responsible for managing the relevant product variants within Credit cards ecosystem, Own the product end to end - Risk, policy, Acquisition with S&D;, processes, partnerships, financials and capabilities and product execution end to end.
- Managing sales funnel thru interventions at Credit policy, Underwriting processes, frictionless sales onboarding processes & portfolio metrics
- Ownership of product privileges, campaign metrics, smooth functioning of customer lifecycle including customer service
- Ownership of product planning, analysis and P&L; for the respective variants
- Drive multiple capabilities and processes for co-brand cards, partnership management & drive them to closure along with relevant stakeholders
- Identify the target segment needs, develop & manage the product offering thru constant competition benchmarking, CVP interventions, build relevant features & offers to drive customer value proposition & profitability
- Designing go-to market strategies, enabling the appropriate communication calendars to drive product persona across customer base
- Management of Credit Policy & Underwriting Processes for right customer selection, optimising the existing bank clients for Pre-approved / Pre-qualified eligible base
- Facilitate seamless client onboarding with minimal friction.



Establishing and maintaining the internal ecosystem to support scale up of all facets of the business and execution of the segment roadmap
- Work closely with Analytics team for creating the right personas basis lifestyle, behaviour, propensity etc for customized and differentiated acquisition messaging for optimal conversion
- Own all aspects of base management, recon across product features , reward redemption, statements, stationary
- Own all aspects related to customer service & partner management for the products
- Own P&L; for respective variants including revenue & loss metrics
- Own all capabilities related to Secured cards across journeys, mobile app and service

Secondary Responsibilities :
- Build strong relations with internal & external stakeholders, partners and customers
- Align closely with Customer Service to build and maintain a strong customer experience
- Evaluate & drive promotional plans to ensure that they are consistent with product line and segment’s strategic objective

Managerial & Leadership Responsibilities
- Positive, cooperative attitude, Prolific communicator
- Ability to evaluate potential business opportunities, structure the team’s thinking, and reach insightful answers
- Experience in managing multiple cross-functional opportunities and projects in parallel
- Ambitious team player with the ability to manage the internal & external partners requirements and tasks in time sensitive situations

Key Success Metrics
- Successful ownership of product CVP management, journey GTMs and partnership management
- Product sales and early activation metrics
- Drive and achieve the agreed business plan and P&L; metrics though sales support and interventions
- Drive new initiatives & product development across relevant products

Qualifications: MBA Marketing / Finance / Graduate

Industries : Banking

Experience: 5-7 Years

📌 Senior Product Manager-Credit Cards (Mumbai)
🏢 IDFC FIRST Bank
📍 Mumbai