About The Role

We are looking for a YouTube Manager to own our channel end to end - strategy, content pipeline, packaging, publishing, community and growth. This is a builder’s role, not a scheduler’s role: you decide what gets made, why it gets made, and you answer for the numbers.

Be explicit on what you are taking on. The channel publishes inconsistently, has no format that reliably works yet, and has never been tested systematically on titles or thumbnails. You are not inheriting a machine - you are building one, with budget, executive backing and mandate to reach 1,00,000+ subscribers while turning views into qualified parent enquiries.

You will work with brand and communications, content and editorial, performance marketing, admissions and counselling, and academic staff, and manage a bench of scriptwriters, editors, designers and on-camera talent.

Key Responsibilities

Channel strategy & roadmap

Own the annual and quarterly plan: content pillars, format mix, publishing cadence and growth milestones.
Decide the long-form vs.



Shorts split - and defend it with retention and discovery data.
Maintain a rolling 90-day calendar tied to admissions cycles, exam seasons and campaign priorities.

Content development & production

Source concepts from real parent and student search intent, not internal opinion.
Brief and manage scriptwriters, editors, motion designers and presenters; hold quality and turnaround standards.
Run shoots end to end - studio, remote and on-location - including talent coordination with faculty, counsellors, students and parents.
Build a production SOP that lets output scale without quality falling.

Packaging & YouTube SEO

Own titles, thumbnails, hooks, descriptions, chapters, end screens and playlists.
Run structured title and thumbnail tests, and let CTR data change what you do next.
Feed keyword and topic research (YouTube search, Google Trends, vidIQ / TubeBuddy, GSC) into the pipeline rather than bolting it on afterwards.

Growth, commu

📌 Youtube Manager (Bengaluru)
🏢 21K School
📍 Bengaluru