Job Title: Digital Marketing Expert (Equity-Based)
Company: Kefilo
Location: Remote (India) / Hybrid (Preferred: Bhubaneswar, Odisha)
Commitment: Part time (20–25 Hours/Week) | Founding Team | Equity-Based
About Kefilo
Kefilo is building a next-generation NutritionTech company focused on science-backed nutrition, preventive healthcare, AI, food innovation, and intelligent manufacturing.
We are not building just another healthy food delivery company.
Our vision is to build a scalable ecosystem that combines personalized nutrition, standardized food production, contract manufacturing, smart food manufacturing, and technology to transform how India consumes healthy food.
As a Digital Marketing Expert, you will be responsible for building Kefilo's complete digital growth engine—from brand awareness and customer acquisition to retention, automation, and community building.
Key Responsibilities Performance Marketing
Plan, execute, and optimize campaigns across Meta Ads, Google Ads, YouTube Ads, LinkedIn Ads, and other digital platforms.
Build scalable customer acquisition strategies for both B2C and B2B segments.
Continuously optimize CAC, ROAS, CTR, conversion rates, and marketing ROI through data-driven experimentation.
Marketing Funnels & Automation
Build end-to-end sales and marketing funnels for the 90-Day Transformation Program, meal subscriptions, corporate wellness, kiosks, and strategic partnerships.
Implement CRM systems, lead nurturing workflows, WhatsApp automation, email marketing, and customer lifecycle campaigns.
Improve conversion rates through landing page optimization, A/B testing, and marketing automation.
Content Distribution & Growth
Develop and execute content distribution strategies across LinkedIn, Instagram, Facebook, YouTube, WhatsApp, and emerging platforms.
Support founder-led branding by maximizing the reach and impact of podcasts, videos, customer stories, and educational content.
Work closely with content creators, designers, n
📌 Digital marketing expert (India)
🏢 Kefilo
📍 India