Optimite is a retention marketing agency for ecommerce brands. We build email, SMS, lifecycle, loyalty, and list growth programs as one connected system. Our work is focused on turning one-time buyers into repeat customers and driving consistent revenue through retention. We don’t operate like a typical agency that delivers one-off campaigns. We function as a retention partner, building and managing systems that run continuously and improve over time.
Location: India (Remote)
Work Timings: 10am - 7pm IST or 1pm - 10pm IST depending on the role
Working Days: Monday to Friday, with 2 alternate Saturdays working. The 5th Saturday of the month will be a working day
Note: Only shortlisted candidates will be contacted
About The Role
We’re looking for an Email Marketing Strategist with deep ecommerce and retention marketing experience, someone who understands the D2C customer journey end-to-end and can drive measurable growth through email and SMS strategies. This role requires a mix of strategy, execution,
and analytics translating brand goals into actionable lifecycle plans while ensuring seamless delivery with creative and client teams.
What will you do?
You’ll own lifecycle strategy and execution across multiple ecommerce brands developing campaigns, flows, and retention programs that boost repeat purchases, engagement, and customer lifetime value.
Campaign & Flow Execution (35%)
Build, schedule, and deploy email and SMS campaigns and automated flows inside Klaviyo or similar ESPs.
Maintain solid deliverability and error-free execution across all accounts.
Follow standardized naming conventions, tagging, and audience segmentation best practices.
Conduct test sends, fix rendering issues, and ensure accurate UTM parameters before every launch.
Collaborate with designers and copywriters to ensure creative and copy align with campaign objectives.
Metrics you’ll own:
% of campaigns and flows launched without post-send fixes (links, UTMs, rendering