Company Description
Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data-driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic, and data science & analytics; supported by their in-house capabilities on technology and creative. We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers. We are catering to end-to-end digital marketing solutions for premium brands in the country.
Responsibilities
Work closely with clients and internal teams on the value of Programmatic. Understand the value it brings to different business models and drive client adoption
Collaborate with digital leads to evangelize programmatic and deliver on revenue targets




Understand the technology landscape that key partners/vendors bring and select/recommend appropriate tactics basis client’s requirements
Deliver Programmatic strategy for clients. Build case studies with clients across key verticals (FMCG, Tech, Auto, BFSI)
Own operations and master trading-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
Manage client campaigns including: strategy development, project management, report delivery, and client communication
Drive the development of processes, documents, checklists, etc. that ensure efficient procedures and continual improvement for both recent and existing clients
Work closely with our partners (technology, media, and data) to oversee the launch and execution of campaigns
Collaborate with the Media Agency account teams through the sale
Overseeing reporting, analysis and recommendations to improve activity in line with client objectives.
Development of s

📌 Associate Director- Programmatic (India)
🏢 Publicis Groupe Holdings
📍 India