Join Nyusoft Solutions – Innovate, Build, and Grow
Job Summary
Nyusoft Solutions is a software development agency expanding two productized white-label offerings — an AI powered Wellness suite (fitness + nutrition apps) and a Fintech suite (white-label stock/equity trading & portfolio management platforms) — into dedicated, demand-generating business lines.
We're looking for a marketing/GTM consultant who can first diagnose, then prescribe — not someone who arrives with a pre-packaged playbook. The first phase of this engagement is an audit of our current positioning, content, lead sources, and sales conversion; the second phase is building and executing a prioritized GTM roadmap based on that audit.
Position Details
Employment Type: Fractional / Part-time Consultant (3-month initial engagement, potential to extend or convert to full time VP Marketing based on fit and results)
Experience: 5+ Years
Location: Ahmedabad (remote/hybrid acceptable)
Reports to: Founder/Leadership
What You’ll Be Doing
Phase 1 : Audit & Diagnosis
Review current Nyusoft web presence, content, Clutch/review-site standing, and existing case studies (e.g., current fintech and wellness landing pages)
Analyze current lead sources, close rates, and deal sizes by channel
Benchmark against direct competitors' positioning, content strategy, and funnel structure
Deliver a written findings document with a prioritized gap list (not a generic strategy deck)
Phase 2 : Roadmap & Execution Oversight
Define target segments and positioning for the Wellness and Fintech lines specifically (they have different buyers and should not share one GTM motion
Build a phased content/SEO plan, landing page restructuring plan, and trust-signal stack (case studies, reviews, compliance messaging)
Recommend and help set up the right lead channels (SEO, Clutch/GoodFirms, LinkedIn, partnerships) with realistic effort/cost est