Job Title: Marketing Manager – Point of Care Diagnostics

Job Description:

Siemens Healthineers is seeking a results-driven individual to lead our marketing efforts in the field of ‘Point of Care Diagnostics’. Successful candidate will be responsible for driving pre-sales activations, executing digital campaigns for brand building and lead generation, managing e-commerce platforms to enhance sales opportunities and leading events – on ground activations etc. Additionally, focus on building and optimizing the sales funnel by managing internal platform for end-to-end funnel management.

Job Title: Marketing Manager – Point of Care Diagnostics

Job Description:

Siemens Healthineers is seeking a results-driven individual to lead our marketing efforts in the field of ‘Point of Care Diagnostics’. Successful candidate will be responsible for driving pre-sales activations, executing digital campaigns for brand building and lead generation, managing e-commerce platforms to enhance sales opportunities and leading events – on ground activations etc. Additionally,



focus on building and optimizing the sales funnel by managing internal platform for end-to-end funnel management.

Responsibilities:

Pre-Sales Activations:
Develop and implement strategies to generate interest and awareness about our point of care diagnostics products among target audiences.
Coordinate pre-sales activities such as product demonstrations, workshops, and webinars to engage potential customers and drive interest in our solutions.
Digital Campaign Management:
Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, and online advertising, to enhance brand visibility and engagement.
Re-purpose or create- to make compelling campaigns, including articles, videos, infographics, and social media posts, to promote our products and educate customers about their perks.
Lead Generation:
Implement lead generation strategies to attract and capture qualifie

📌 Marketing Manager Point of Care Diagnostics (Bengaluru)
🏢 Siemens Healthineers
📍 Bengaluru