About the Role
As an SEO/AEO Specialist at NxtWave, you will own the organic growth strategy across NxtWave's portfolio of products, including NIAT, Academy, and other offerings. This is a high-impact role focused on driving visibility across both traditional search engines and AI-powered answer engines such as ChatGPT, Perplexity, Google AI Overviews, and Gemini.
You will be responsible for building a scalable organic growth engine that improves search rankings, increases qualified leads, and strengthens NxtWave's authority across trusted digital platforms.
Key Responsibilities
Develop and execute SEO and Answer Engine Optimization (AEO) strategies across multiple NxtWave products.
Improve visibility and citations on AI-powered platforms including ChatGPT, Perplexity, Google AI Overviews, and Gemini.
Own branded search performance and improve rankings for high-intent non-branded keywords.
Drive qualified organic leads by optimizing the complete search-to-conversion funnel.
Perform technical SEO audits and implement improvements related to:
Website architecture
Crawlability and indexation
Core Web Vitals
Structured data (Schema Markup)
Internal linking
Create and execute a content strategy aligned with user intent and different stages of the customer journey.
Build brand authority across third-party platforms such as Reddit, Quora, YouTube, review websites, and industry publications.
Monitor website performance using SEO and analytics tools and optimize campaigns based on insights.
Track and report key SEO metrics including rankings, organic traffic, qualified leads, conversions, and ROI.
Collaborate with Product, Engineering, Content, and Marketing teams to implement SEO best practices.
Continuously evaluate AI search trends and identify new opportunities to improve brand visibility.
Required Qualifications
4–6 years of hands-on experience in SEO with robust tech