About The Company Skyla Collective is a Hyderabad-based, multi-brand lifestyle hospitality platform, built since 2014 around one idea: hospitality should feel honest and warm, not performed. Our portfolio, Skyla Hotels, Hyber Hotels, FondOf Coffee, and Aptly Serviced Apartments, spans stays and F&B; experiences designed around how modern travellers actually live and work. We're building toward a footprint across India's major cities, with the brand and operating systems to support that scale from day one.

About The Department The Brand

Experience team is where Skyla Collective's guest experience gets built, brand by brand, touchpoint by touchpoint. It's a multi-disciplinary team spanning design, content, marketing, and analytics, brought together around one core objective: owning the guest experience end-to-end, from how a brand looks and communicates, to how it's discovered, to how memorable it feels once the stay is over. The team doesn't just run campaigns.

It designs service moments, builds communication that actually sounds like us, and puts the systems in place that let each brand stay recognisably, reliably itself, across every property and every touchpoint.

Your Role & Responsibilities This role sits at the intersection of four things: bringing in new demand (paid and organic), building real community around our brands, carrying brand marketing and voice across channels, and building the systems that let all of it scale, and nurture guests long after their first visit. It's an execution-heavy role for someone who wants ownership, not a support seat.

Demand

Generation (Paid + Organic) Plan, set up, and run paid campaigns (Google Ads, Meta Ads) across to drive qualified direct leads for our hotel brands.

Run and optimize ads for our cafe, banquets, and corporate dining services.

Set up and manage lead-generation campaigns supporting Business Development

Track performance and turn the data into the next campaign's changes, not just a report.

Community

Building and Guest Nurturing Build and run CRM-driven campaigns (Zoho CRM, WhatsApp) for repeat bookings, referrals, and returning guests

Plan and drive local activations and events at Fond Of that build genuine neighbourhood footfall

Own influencer partnerships and relationships across brands





Support guest advocacy and loyalty-oriented communication Brand Marketing & Communication Plan and manage content calendars across brands, in close partnership with the Content Creator and Communication Designer

Coordinate with PR agencies on media coverage and brand visibility for hotel brands

Contribute to internal communication, sharing wins, updates, and stories across the team and with other departments

Keep brand voice consistent across every channel this role touches Systems & Cross-Functional Coordination Build and maintain the planning, tracking, and reporting systems behind both paid and organic marketing

Proactively flag gaps, risks, and opportunities, this role isn't just meant to execute what's assigned

Coordinate daily within the Brand Experience team (design, content) and across departments (Sales/BD, Operations, F&B;) to keep campaigns grounded in what's actually happening in office

Contribute to building internal capability around AI-assisted marketing workflows as the team's tools and processes mature What a regular week looks like Updating and planning content and campaign calendars

Setting up, monitoring, and optimizing live ad campaigns

Chasing approvals, assets, and inputs from other teams, proactively, not waiting to be chased

Coordinating with the Content Creator, Communication Designer, PR agencies, and influencers

Touching base with Sales/BD, Operations, and F&B; teams to keep campaigns aligned with ground reality

Updating the Head of Brand Experience on performance, blockers, and what's next Qualifications & Preferences Minimum 4 years of experience across paid marketing, organic/social marketing, and brand marketing, ideally with direct campaign ownership, not just support

Experience spanning social, web, and community channels; candidates who've only worked in one lane (paid media alone, for instance) are a partial fit

Prior experience in hospitality, F&B;, retail, or lifestyle brands strongly preferred; multi-brand or multi-location experience is a plus

Comfortable operating with high autonomy in a lean team,



this is an execution-focused individual contributor role, not a managerial one

Bachelor's degree in Marketing, Mass Communication, Business, or a related field Skills & Tools Paid media: Google Ads, Meta Ads Manager

CRM & lifecycle: Zoho CRM, WhatsApp Business (or equivalent lifecycle tools)

Web & content infrastructure: working understanding of website CMS platforms (e.g., Webflow or similar), comfortable publishing and managing blog content directly

SEO fundamentals: working knowledge of keyword research, on-page SEO (titles, meta descriptions, internal linking), and basic organic discovery principles

Analytics & reporting: GA4, native platform insights (Meta/Instagram), Excel/Google Sheets for dashboards and tracking

AI-enabled marketing tools: comfort experimenting with AI for content workflows, campaign ideation, and reporting automation

Design familiarity: working knowledge of tools like Canva for quick-turnaround assets Why Join Skyla Collective Ownership from day one. You'll run real paid budgets and real lead-gen numbers across multiple brands, not sit in a support seat.

A platform, not just a property.

Skyla

Collective is deliberately building systems meant to outlast any one person in the room, you'll help build the marketing engine that scales with it.

A small, direct team. You'll work closely with the Head of Brand Experience and a tight creative team, decisions move fast, and your work is visible immediately.

Who Will

Be A Right Fit For This Role This role rewards self-initiative over instruction-following. If you need a detailed brief before you move, this probably isn't the right seat. If you spot a gap and start closing it before anyone asks, it is.

Choose this role if: You want in on a company still expanding, across cities and across brands, not one that's already settled into a fixed shape

You want your career to grow at the pace you can prove you're ready for, not on a fixed ladder someone else built

You want the freedom to bring your own ideas and ways of working, and have them actually tried, not filed away

You want to build brands and systems from the ground up, not maintain something someone else already designed Less structure, more ownership. If that trade sounds energising rather than unsettling, you'll do well here.

📌 Senior Marketing Executive (Hyderabad)
🏢 Skyla Collective
📍 Hyderabad