MATEL MOTION & ENERGY SOLUTIONS

Role: Manager / Senior Manager Business Strategy & Brand Development

Location: Pune — Bavdhan

Experience: 5–7 Years

Reports To: CBO / Co-Founder

ABOUT MATEL

Matel Motion & Energy Solutions is a Pune-based deep-tech company designing and manufacturing high-efficiency electric motors, motor controllers, and integrated powertrains for EV and industrial applications. Founded in 2017, the company has built end-to-end in-house capabilities — from electromagnetic design and firmware to production — and serves OEMs across the two-wheeler, three-wheeler, four-wheeler, commercial vehicle, and industrial segments.

Matel's product portfolio spans IE5 ultra-premium efficiency PMSM motors (for HVAC, pumps, compressors, and textile machinery), full EV powertrain systems, magnet-free motor technology, and motor controllers across the 350V–600V range. The company has a partnership with Honda for EV battery-swapping technology and is in series production with multiple EV OEMs.

Backed by institutional investors including UC Impower, Catamaran, and Transition VC, Matel is now accelerating its next phase of growth — expanding manufacturing capacity, entering the electric commercial vehicle segment, deepening its R&D; infrastructure, and building its international footprint across global markets.

THE ROLE

This is a high-ownership, cross-functional role at the intersection of strategy and brand. You will work directly with the Co-Founder & CBO to drive Matel's market intelligence, growth planning, and external positioning as the company scales into new product lines and geographies. This role is ideal for someone who combines solid analytical rigour with the ability to drive new-market entry.

KEY RESPONSIBILITIES

Business Strategy & Market Intelligence

- Conduct comprehensive business analysis and market research across Matel's product verticals — EV powertrains, IE5 industrial motors, motor controllers, and emerging segments such as electric commercial vehicles and defence motors.
- Track and analyse market evolution, OEM landscape shifts, regulatory changes (BEE, FAME, PLI),



and global technology trends in electric mobility and industrial efficiency.
- Build and maintain competitive intelligence frameworks — benchmarking Matel's products and go-to-market against Indian and global peers in EV components and motor manufacturing.
- Translate data-driven insights into business cases and strategic recommendations for leadership, investors, and board-level presentations.
- Propose 3–5 year growth strategies for the India market and international markets, covering product positioning, channel strategy, competitive differentiation, and revenue projections.

Brand Development & Go-To-Market

- Lead go-to-market planning and execution for new product launches, market entries, and OEM partnerships — coordinating across engineering, sales, and external agencies.
- Manage Matel's presence at industry events and exhibitions (Auto Expo, Bharat Mobility, ACREX, EV expos) — from participation strategy and booth design to speaker slots and post-event follow-through.

Content, Digital & Corporate Communications

- Own and continuously improve Matel's corporate presentation, investor deck, and capability documents — ensuring they reflect the company's current products, traction, and strategic direction.
- Plan and produce brand content: corporate videos, product explainers, case studies, white papers, and social content across LinkedIn and relevant digital platforms.

WHAT WE ARE LOOKING FOR

Qualifications

- MBA from a reputed institution — preferably with an engineering degree (Mechanical, Electrical, Electronics, or related discipline).
- 5–7 years of relevant experience in business strategy, market intelligence, or brand and marketing roles.




- Prior experience in Automotive Tier-I companies supplying components to OEMs is highly preferred — companies operating in powertrain systems, motors, motor controllers, drives, automotive electronics, or adjacent hardware domains.

Domain & Technical Competencies

- Strong analytical and data skills — proficient with Excel/Google Sheets for financial modelling, market sizing, and competitive analysis; familiarity with BI tools is a plus.
- Understanding of the Indian automotive and EV value chain — OEM relationships, FAME/PLI policy landscape, homologation processes, and Tier-I supplier dynamics.
- Exposure to global automotive markets and the ability to analyse international competition and distribution models.

Functional Competencies

- Excellent written and verbal communication — able to distil complex technical and business ideas into compelling narratives for C-suite stakeholders, OEM partners, and investors.
- Brand and marketing execution experience — from briefing creative agencies to managing digital campaigns and event participation.
- Innovative use of modern tools: AI writing assistants, digital analytics platforms, social media management tools, and presentation/design software.
- Self-starter with high ownership orientation — able to initiate, manage, and close projects across functions and levels without hand-holding.
- Strong interpersonal skills — able to build credibility and collaborate effectively with engineers, production managers, salespeople, and senior leadership alike.

WHY JOIN MATEL You will be joining at an inflection point. Matel has moved from R&D; and validation to series production, secured institutional capital for aggressive expansion, and established itself as one of the few vertically integrated EV powertrain and motor manufacturers in India. This role puts you at the centre of the company's strategic and commercial engine — with direct access to the founding team, meaningful ownership of key initiatives, and the opportunity to shape how one of India's most credible deep-tech EV companies presents itself to the world.

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