Sr. Manager – Influencer Marketing & Partnerships

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We are seeking a highly driven and experienced Sr. Manager – Influencer Marketing & Partnerships to lead and scale our influencer marketing initiatives across multiple platforms including Instagram, Facebook, YouTube, Snapchat, and more. This role demands a strategic thinker who can manage end-to-end influencer campaigns, build strong creator relationships, and deliver data-backed performance insights.

Key Responsibilities:

- Influencer Strategy & Selection :
- Identify, research, and vet potential influencers across platforms, aligning with brand goals and audience segments.
- Partnership Development & Negotiation :
- Lead influencer outreach, build partnerships, negotiate contracts, and finalize deliverables to ensure mutually beneficial collaborations.
- Campaign Execution & Management :
- Oversee and ensure smooth execution of influencer campaigns—from onboarding to content delivery and post-campaign analysis.
- Relationship Management :
- Develop and maintain long-term relationships with influencers and creator networks to foster trust and loyalty.
- Performance Monitoring & Analytics :
- Track and monitor live campaigns,



ensuring deliverables are met and performance metrics are in line with KPIs. Compile reports, engagement data, and campaign insights.
- Cross-functional Collaboration :
- Work closely with creative, brand, and strategy teams to align influencer content with overall marketing objectives.
- Industry & Trend Analysis :
- Stay up to date with platform updates, creator trends, and emerging opportunities to keep campaigns fresh and culturally relevant.
- Reporting & Presentations :
- Prepare campaign reports, presentations, and case studies that showcase campaign impact and learnings.

Qualifications & Requirements:

- 5+ years of experience in influencer marketing or digital partnerships, preferably in a fast-paced media or agency environment.
- Proven ability to lead influencer campaigns from ideation to execution.
- Robust negotiation skills and experience in influencer contract management.
- Excellent communication and relationship-building abilities.
- Data-driven mindset with a strong grasp of influencer marketing metrics and tools.
- Passionate about content, social platforms, and digital culture.

📌 Senior Manager Influencer Marketing (Mumbai)
🏢 VidUnit
📍 Mumbai