Ecommerce Manager — Beauty By BiE

Location: Mumbai

Employment Type: Full-Time | On-Site

About the Role The Ecommerce Manager at Beauty By BiE will own the growth, performance, and day-to-day execution of the brand’s online business across its D2C website, marketplaces, and quick-commerce platforms.

This is a highly hands-on, growth-focused role responsible for driving online revenue while maintaining healthy margins, strong inventory efficiency, and a seamless customer experience.

The Ecommerce Manager will work across sales, performance marketing, marketplace management, merchandising, pricing, promotions, inventory, analytics, and conversion optimisation, collaborating closely with marketing, creative, operations, supply chain, and external marketplace partners.

The ideal candidate understands that ecommerce growth is not simply about increasing topline revenue—it is about building profitable, scalable, and sustainable growth across every digital channel.

ROLES & RESPONSIBILITIESWhat You’ll Own# Growth & Revenue

Drive toplline growth and profitability across Beauty By BiE’s D2C website, Amazon, Nykaa, Tira, Blinkit, and other existing or emerging ecommerce channels.

Own channel-wise revenue targets, P&L;, contribution margins, and ROI.

Develop monthly and quarterly ecommerce growth plans aligned with overall business targets.

Plan and execute pricing, discounting, bundling, gifting, and promotional strategies without compromising brand positioning or profitability.

Identify opportunities to increase AOV, conversion rate, repeat purchases, and customer lifetime value.

Build channel-specific strategies based on customer behaviour, platform economics, and product performance.

# Performance Marketing

Work closely with internal teams and agencies to manage and optimise performance campaigns across marketplaces and digital platforms.

Monitor CPC, CPM, CAC, ROAS, MER, conversion rates, and contribution margins to ensure efficient customer acquisition.

Allocate budgets across products, campaigns, and channels based on performance and business priorities.

Track performance daily and identify opportunities to scale winning campaigns or course-correct underperforming ones.

Collaborate with the creative and marketing teams to continuously test new creatives, messaging, offers, landing pages, and product propositions.

# Marketplace & D2C Execution

Own the day-to-day performance of Beauty By BiE across the D2C website and marketplace channels.

Ensure high-quality product listings, including titles, descriptions, imagery, A+ content, keywords, product information, pricing, and promotional visibility.

Lead new product launches, SKU onboarding, assortment planning, and marketplace activation.

Improve conversion through stronger PDPs, merchandising, landing pages, product recommendations, bundles, offers, and website UX.

Monitor marketplace rankings, ratings, reviews, search visibility,



Buy Box performance, and overall catalogue health.

Ensure the online customer journey consistently reflects Beauty By BiE’s premium skincare positioning and brand experience.

# D2C Growth & Retention

Own commercial performance of the Beauty By BiE website, including traffic, conversion, AOV, repeat rate, and revenue.

Work with retention and marketing teams to improve customer repeat behaviour through WhatsApp, email, CRM, loyalty, cross-sell, and replenishment strategies.

Identify opportunities to convert first-time customers into repeat purchasers.

Develop ecommerce strategies around bestsellers, new launches, skincare routines, bundles, gifting, and seasonal moments.

Continuously identify and resolve friction points across the customer journey—from product discovery to checkout.

# Operations & Inventory Coordination

Work closely with operations and supply chain teams to ensure inventory availability, replenishment, and timely fulfilment.

Monitor inventory across D2C, marketplaces, warehouses, and quick-commerce platforms to minimise out-of-stock and overstock situations.

Build sales forecasts based on historical performance, marketing plans, upcoming launches, and promotional calendars.

Coordinate inventory allocation across channels based on demand and commercial priorities.

Ensure pricing, inventory, offers, and product information remain accurate across platforms.

Monitor order fulfilment, cancellations, returns, and other operational metrics affecting ecommerce performance.

# Data & Decision-Making

Use data to identify growth opportunities, performance gaps, customer trends, and operational inefficiencies.

Build and maintain dashboards tracking key ecommerce KPIs across channels.

Analyse performance at channel, category, product, SKU, campaign, and customer level.

Track competition across pricing, promotions, product launches, marketplace visibility, keywords, ratings, and positioning.

Translate data into clear recommendations and actionable growth plans.

Present regular ecommerce performance updates and business insights to leadership.

# People & Stakeholder Management

Lead and manage ecommerce operations and coordinate responsibilities across relevant internal and external teams.

Work closely with marketing, creative, performance, retention, operations, finance, and supply chain teams.

Manage relationships with marketplace account managers, agencies, technology partners, and other ecommerce stakeholders.

Establish clear processes, reporting structures,



and accountability across ecommerce channels.

Take complete ownership of execution and proactively solve problems without requiring constant supervision.

What We’re Looking For

4–6+ years of hands-on ecommerce experience, preferably within Beauty, Skincare, Personal Care, FMCG, Wellness, or D2C brands.

Proven experience managing both marketplaces and D2C ecommerce.

Strong understanding of platforms such as Amazon, Nykaa, Tira, Blinkit, Shopify, and other relevant ecommerce ecosystems.

Proven track record of driving profitable online revenue growth.

Strong understanding of ecommerce P&L;, contribution margins, CAC, ROAS, AOV, conversion, retention, and inventory economics.

Hands-on understanding of performance marketing and marketplace advertising.

Strong analytical ability with proficiency in Excel/Google Sheets, ecommerce dashboards, analytics platforms, and reporting tools.

Ability to translate numbers into commercial decisions rather than simply reporting metrics.

Strong understanding of premium brand positioning and the ability to balance revenue growth with brand equity.

Comfortable working in a fast-moving, entrepreneurial and founder-led environment.

Strong ownership mindset, attention to detail, and ability to manage multiple priorities simultaneously.

What Success Looks Like

Consistent month-on-month ecommerce revenue growth across D2C and marketplace channels.

Improved ROAS, CAC, contribution margins, AOV, and conversion rates.

Higher customer retention and repeat purchase rates on D2C.

Better marketplace visibility, rankings, catalogue health, and product performance.

Reduced stock-outs and improved inventory planning across channels.

Successful ecommerce launches for new Beauty By BiE products.

Clear dashboards, forecasting systems, and channel-level accountability.

A scalable ecommerce engine that grows Beauty By BiE into a high-performing premium skincare brand across D2C, marketplaces, and quick commerce.

Qualifications

Bachelor’s degree in Business, Marketing, Commerce, Management, or a related field, or equivalent practical experience.

Strong ecommerce experience with hands-on management of marketplace platforms and D2C websites.

Excellent analytical skills and ability to use data and dashboards to make commercial decisions.

Strong understanding of online sales, digital marketing, performance marketing, promotions, merchandising, and ecommerce operations.

Experience within Beauty, Skincare, Personal Care, FMCG, Wellness, or premium D2C brands is strongly preferred.

Strong communication and stakeholder-management skills.

Comfortable working with ecommerce tools, Shopify, marketplace dashboards, analytics platforms, Excel, and Google Sheets.

Ability to operate in a fast-paced environment with a robust bias towards ownership, execution, and measurable results.

📌 Senior Manager Ecommerce (Mumbai)
🏢 BIE Beauty
📍 Mumbai