About RIO

RIO is one of India's fastest-growing Gen Z-focused beverage brands, building a new-age portfolio across sparkling fruit drinks, energy drinks, zero-sugar sparkling water, and ethnic fizzy beverages.
We are looking for a highly driven Performance Marketing Executive to accelerate digital growth and scale demand across quick commerce through data-driven marketing.

Role Overview

We are seeking a results-oriented performance marketer who can drive measurable growth across digital channels. The role will own end-to-end performance marketing on Meta, with a solid focus on driving off-take across quick-commerce platforms, customer acquisition, conversion, brand visibility, and ROI optimization.
The ideal candidate should combine strong analytical skills with sharp execution and a growth mindset.

Key Responsibilities
Performance Marketing
Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram)
Drive demand and off-take across quick-commerce platforms - Blinkit, Zepto, Instamart, and Flipkart Minutes - through Meta campaigns
Drive customer acquisition,



engagement, and conversions while optimizing ROAS and CAC
Meta Advertising
Build and manage audience targeting strategies including: Interest-based targeting
Lookalike audiences
Retargeting cohorts
Continuously test creatives, ad copies, hooks, and CTAs to improve campaign performance
Scale winning campaigns efficiently
Quick Commerce
Align ad pressure to platform-level demand, availability, and sell-through across Blinkit, Zepto, Instamart, and Flipkart Minutes
Coordinate with quick-commerce account/category managers so ads land against listed, in-stock, well-priced SKUs
Expand coverage as we scale into new cities, keeping efficiency intact at higher spend
Analytics & Optimization
Monitor and optimize key metrics including ROAS, CAC, CTR, CPM, and conversion rates
Tie ad spend to actual off-take on each quick-commerce platform, not just Meta-side metrics
Analyze campaign performance and gener

📌 Performance Marketing Executive (Mumbai)
🏢 Rio Innobev
📍 Mumbai