Marketing Head-Purple Fabric-PF
Location- Chennai ·
Reports to: CEO
Exp-12+

About Purple Fabric-
Purple Fabric is Intellect Design Arena’s enterprise AI platform product. It helps financial institutions and increasingly, enterprises beyond them, turn their data into AI outcomes they can act on and defend: governed, explainable, and orchestrated through multi-agent workflows. This isn’t a roadmap promise; it’s in production, with 45+ clients live worldwide. Behind it: a 240+ solid team with a senior core, global clients, and the fintech heritage of Intellect Design Arena (8K employees).

The mandate
Own the growth thesis: write the global go-to-market playbook, own and create the lead gen machine that takes Purple Fabric to $10M ARR - and be accountable for the marketing half of getting there. This seat sets a growth strategy; it does not take briefs.
Make four teams one engine: Product marketing, creative/web, digital and field/event each produce; your job is that they compound, one scorecard, one weekly pipeline number,



no pillar optimizing its own corner at the expense of the funnel.
Win where buyers now look: enterprise buyers increasingly start with an AI answer, not a search page. Build the discipline of being that answer, AEO/GEO alongside classic SEO, Paid UA; before the category has a playbook for it. You will be writing that playbook.
Move the commercial numbers, not the vanity ones: work shoulder to shoulder with Sales and Product on the buyer journey, cost.

What you will own
Lead generation & the engine: you create and own the pipeline number: qualified opportunities per week, by region and source, feeding coverage ≥3× target. Built on CRM as single source of truth, marketing automation, AI tooling for enrichment and personalization, lead scoring and SDR handoff SLAs. House rule: one working automation shipped every week. Your scorecard, opps/week, pipeline influenced, funnel conversion, CAC trend, search/AI visibility, is auto-generated; a hand-assemb

📌 Vice President Marketing-SAAS (Chennai)
🏢 Intellect Design Arena
📍 Chennai