About Varalife
We're a longevity-nutrition startup turning cutting-edge aging science into daily nutrition and diagnostic tools. Backed by the University of Hyderabad (Startup India) & Karnataka's Elevate program, we're a lean, high-ownership team pushing the frontiers of cellular health.

Role Description
Write copy that converts skeptics into believers and believers into lifetime customers. You'll craft everything from high-converting ad copy to educational content that makes complex science feel straightforward. Working closely with our Content Strategist and Visual Designers, you'll find the perfect words to match our scroll-stopping visuals. This is 80% execution, 20% strategy.

What you'll do
Performance Copy (≈40%)
Write ad copy for Meta/Google that balances scientific credibility with emotional hooks
Create multiple copy variations for A/B testing (headlines, descriptions, CTAs)
Craft product descriptions that convert browsers into buyers
Write landing page copy optimized for conversion
Iterate rapidly based on CTR, CAC, and ROAS data
Social & Content (≈30%)




Write captions that educate, entertain, and engage across Instagram, Facebook, Twitter
Create hooks for reels/stories that stop the scroll
Develop educational content that makes cellular health, and longevity accessible
Script video content and collaborate with creators/influencers
Write WhatsApp broadcast messages and SMS campaigns
Email & Retention (≈20%)
Craft email sequences: welcome flows, abandoned cart, post-purchase education
Write promotional campaigns that feel valuable, not salesy
Create customer success stories and testimonials
Develop FAQ content and customer service templates
Brand & Strategy (≈10%)
Partner with Content Strategist on campaign messaging
Maintain brand voice guidelines and copy style guide
Brief visual designers on copy-visual hierarchy
Support packaging copy and regulatory compliance

Must-haves
1-2 years copywriting at an agency or D2C brand (supplements, beauty, wellness preferred)

📌 CopywriterC (Bengaluru)
🏢 Varalife®
📍 Bengaluru