We are looking for a results-driven Digital Marketing Manager to lead and execute digital marketing initiatives that drive brand awareness, website traffic, customer engagement, and qualified lead generation for CogNerd and its clients.
The ideal candidate is analytical, creative, and performance-oriented, with hands-on experience across multiple digital marketing channels. This role requires close collaboration with product, content, design, and sales teams to develop data-driven marketing strategies while staying ahead of evolving AI search trends.
Key Responsibilities
Develop, execute, and optimize integrated digital marketing campaigns across multiple online channels.
Plan and manage social media strategies to increase brand awareness, engagement, and community growth.
Execute and optimize performance marketing campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
Generate and nurture qualified leads through effective digital marketing funnels and campaign optimization.
Monitor website performance using analytics tools and translate insights into actionable marketing strategies.
Track, analyze, and report campaign performance using key performance metrics and ROI analysis.
Collaborate with content, product, and sales teams to align marketing initiatives with business objectives.
Support SEO initiatives and contribute to AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies.
Stay updated with emerging trends in AI-powered search, digital marketing, and marketing automation technologies.
Conduct competitor analysis and recommend creative marketing approaches to improve online visibility and growth.
Manage marketing calendars, campaign timelines, and budgets to ensure timely execution.
Required Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
3–6 years of experience in Digital Marketing, preferably in a SaaS, technology, or digital-first organization.
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📌 Digital Marketing Manager (India)
🏢 CogNerd
📍 India