Job Title: Lead Analyst – Sales & Revenue Operations

Location
Bangalore

Role Summary
We are seeking a highly analytical and detail-oriented Lead Analyst – Sales & Revenue Operations to serve as the operational backbone of our Sales organization. This role will be responsible for ensuring the integrity and effectiveness of the CRM ecosystem, driving revenue forecasting and pipeline analytics, and supporting strategic partner operations.
The ideal candidate combines strong CRM administration and process management capabilities with analytical skills in sales and revenue operations. This individual will work closely with Sales Leadership, Sales Support, Sales Enablement, Finance, Delivery, and Partner Management teams to ensure accurate data, actionable insights, and operational excellence across the revenue lifecycle.

Key Responsibilities
1. CRM Governance & Operations (40%)
CRM Process Ownership
Serve as the primary point of contact for CRM-related processes, policies, and operational queries.




Develop a strong understanding of sales processes and workflows and ensure their effective execution within the CRM platform.
Drive CRM adoption and best practices across sales teams.
Data Quality & Account Management
Support sales teams in account creation and maintenance activities.
Ensure data quality, completeness, and consistency across customer and prospect accounts.
Manage assignment and alignment of portfolios, territories, and account ownership.
Monitor and improve CRM data hygiene standards.
Chance Management
Work with sales teams to maintain accurate opportunity information, including:
Total Contract Value (TCV)
Close dates
Sales stages
Opportunity classifications
Perform regular reviews and clean-up of opportunities to ensure CRM reflects the latest business reality.
Validate opportunity closure details and maintain consistency between pipeline and booked business.
Lead Management & CRM Integrations
Manage lead conversion processes and association with exist

📌 Lead Analyst (India)
🏢 marlabs
📍 India