: We are looking for a Senior Manager Digital Marketing - Paid to manage and optimize online advertising campaigns. The role involves running paid campaigns, monitoring performance, and improving results across different digital platforms. Key Responsibilities
Plan and manage paid advertising campaigns on platforms like Google Ads, Facebook, Instagram, and LinkedIn.
Monitor campaign performance and optimize for better results.
Manage budgets and track key metrics such as CPC, CPA, and conversions.
Conduct A/B testing for ads and targeting.
Work with the design and content teams to create effective ad creatives.
Prepare regular reports using tools like Google Analytics. Requirements:
Bachelor’s degree in Marketing, Advertising, Business, or a related field.
3-4 years of experience in digital marketing, with a focus on performance marketing.
Hands-on experience with Google Ads and Facebook Ads Manager.
Proficiency in digital marketing platforms, analytics tools, and advertising technologies.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Basic knowledge of campaign tracking and analytics tools.
Solid analytical and problem-solving skills.
Good communication and teamwork abilities.
Knowledge of SEO, SEM, social media advertising, and other digital marketing channels.
Experience with marketing automation tools is a plus. This is not intended to be all-inclusive. The employee may be required to perform other duties as assigned.