As a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with Sales & Marketing leaders, designers, developers, and content writer. This role will implement all programmatic and operational initiatives through marketing automation.

What you’ll do:
Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards




Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

What we seek in you:
Proven 6-8 years of marketing automation experience.
Expert knowledge of database management concepts and best practices.
Familiarity working with CRM tool like Pipedrive, Salesforce and Hubspot
Experience with Automation Revenue Cycle Model, or Revenue Cycle Explorer preferred.
Must have superior communication skills, both written and verbal.
Must be highly organized and self-motivated with a sense of urgency.
Solid independent project management skills.
Capable of handling multiple tasks with competing priorities under minimal supervision.
Able to think critically and exercise independent j

📌 Marketing Automation Specialist (Chennai)
🏢 TVS Next
📍 Chennai