Area Sales Manager (ASM)

Sales Leadership | Health & Wellness

Company

Araya Health Private Limited

Function

Sales

Industry

Health & Wellness | Nutraceutical | OTC | FMCG

Experience

510 Years

Education

Graduate / Bachelor's Degree (Business Administration, Marketing, or related discipline preferred)

Reporting To

Regional Sales Manager / State Sales Manager

Job Summary

Araya Health Private Limited is seeking a dynamic and result-oriented

Area Sales Manager (ASM)

to drive business growth across the assigned territory. The ASM will be responsible for achieving sales targets, leading and mentoring Sales Officers, strengthening the distribution network, expanding market reach, and ensuring effective execution of sales strategies. The ideal candidate should possess strong leadership capabilities, excellent market knowledge, and proven experience in channel sales within the FMCG, OTC, Nutraceutical, or Health & Wellness industry.

Key Responsibilities

Achieve area-wise primary and secondary sales targets.

Lead, coach,



and monitor the performance of Sales Officers (SOs) to drive business growth.

Appoint, develop, and manage distributors, stockists, and retail partners across the assigned territory.

Ensure effective market coverage through regular field visits and joint working with the sales team.

Develop and execute territory sales plans to improve market penetration and business performance.

Drive implementation of trade schemes, promotional campaigns, and in-store visibility initiatives.

Monitor sales performance, competitor activities, pricing, and market trends to identify growth opportunities.

Build and maintain solid relationships with distributors, retailers, and key business partners.

Ensure timely collections and maintain commercial discipline across the territory.

Review sales performance through regular MIS, business reviews, forecasts, and action plans.

Identify new business opportunities and expand distribution reach within the assi

📌 Area Sales Manager (Cuttack)
🏢 Sturlite India
📍 Cuttack