Designation - Senior Marketing Leader/AVP – Online Programs (India)
Business Unit - Higher Education
Department - Marketing
Experience Range - 10 - 16 years
Location - Bengaluru, Karnataka

About upGrad:
upGrad is one of India’s leading higher edtech platforms, serving millions of learners across 100+ countries with solid university and industry partnerships. With a mission to enable career success through outcome-driven learning, upGrad is now building its next growth engine focused on undergraduate learners across India.

Core Objectives:
Launch. Scale. Build Brand. Drive Revenue.
This is not a visibility-focused marketing role. This is a high-impact, P&L-owning; leadership position responsible for building and scaling online programs in India.

This role requires:
Non-linear, first-principles marketing thinking.
Deep 360° marketing exposure (brand + performance + lifecycle).
Robust commercial ownership of pipeline and revenue.

What You Will Own:
1. Program Launch & Go-to-Market
Lead GTM strategy for new online programs (UG, PG, Executive).
Define positioning, ICPs,



messaging architecture, and pricing narratives.
Build integrated launch plans across digital, brand, and partnerships.

2. Growth & Revenue Accountability
Own funnel metrics end-to-end: Leads → MQL → Applications → Enrollments → Revenue
Drive both volume and quality of leads.
Optimize CAC, ROI, and channel mix.
Work closely with Admissions & Sales to maximize conversion efficiency.

This is not just a marketing visibility role, this is a business P&L-impacting; role.

3. 360° Marketing Leadership
You must be equally comfortable with:

Brand Marketing
Building salience and long-term brand equity.
Designing high-impact campaigns (digital-first, community-led, PR-driven)
Crafting thought leadership narratives.
Building credibility in the online degree space.

Performance Marketing
Deep understanding of Meta, Google, YouTube, Affiliates, SEO.
Media planning, budget allocation, experimentation framework.
Fu

📌 Associate Vice President Marketing (Bengaluru)
🏢 upGrad
📍 Bengaluru