About Tricog Health
Tricog Health is a B2B Integrated MedTech company with 400+ employees operating across 12+ countries, including India, Malaysia, the Philippines, and Kenya. Tricog specialises in AI-powered cardiac diagnostics, enabling hospitals, clinics, and diagnostic labs to deliver faster and more accurate cardiac care. Tricog's technology platform connects diagnostic devices with cardiologists and clinical AI to enable real-time, life-saving decisions. Tricog operates at the intersection of clinical expertise, technology, and healthcare access. The company is on a mission to make quality cardiac care accessible, scalable, and affordable across emerging and developed healthcare markets.
About the Role
The Director of Performance Marketing will own Tricog's digital acquisition and demand generation engine (both in India and internationally, for B2B and B2C segments). This is a senior, high-ownership role that sits at the intersection of data, strategy, and execution, with direct accountability for marketing-sourced pipeline and revenue growth.
Responsibilities




Performance Marketing Strategy and Budget Ownership
Define and drive the end-to-end performance marketing strategy aligned with B2B and B2C acquisition, lead generation, and revenue pipeline goals across India and global markets
Own and manage annual performance marketing budgets with clear ROI frameworks and channel-level accountability
Set measurable KPIs, including CAC, ROAS, CPL, and MQL-to-SQL conversion rates, and report against them to senior leadership
Bring a solid understanding of B2B healthcare buyer journeys and translate them into channel and messaging strategies
Paid Media and Digital Channel Management
Lead strategy and hands-on oversight across paid digital channels: Google Ads, Meta, LinkedIn, and healthcare-specific platforms
Drive continuous performance improvement through A/B testing, audience segmentation, and bid strategy optimisation
Identify, evaluate, and pilot emerging channel

📌 Lead, Performance Marketing (Bengaluru)
🏢 Tricog Health
📍 Bengaluru