We are looking for a results-oriented Performance Marketing Specialist with 3–4 years of hands-on experience to join our growing digital team. The ideal candidate is deeply proficient in Meta advertising, Google Ads ecosystem, and organic SEO, someone who can independently plan, execute, and optimise campaigns across paid and organic channels to deliver measurable business outcomes for our clients.

1. Key Responsibilities
A) Meta Advertising
• Plan, build, and manage end-to-end Meta campaigns across Facebook and Instagram — including Awareness, Traffic, Engagement, Leads, App Promotion, and Conversion objectives.
• Set up and manage Advantage+ Shopping Campaigns, Energetic Ads, and Catalogue-based retargeting.
• Build and segment audiences using Custom Audiences, Lookalike Audiences, and detailed interest/behavioural targeting.
• Implement Meta Pixel, Conversions API (CAPI), and Event Manager to ensure accurate tracking and attribution.
• Run structured A/B and multivariate tests on creatives, audiences, placements, and bid strategies.
• Monitor delivery, pacing,



and performance daily; optimise for CPL, ROAS, and CPA targets.

B) Google Ads
• Manage campaigns across Search, Display, Video (YouTube), Shopping (PMax & Standard), App, and Demand Gen.
• Conduct thorough keyword research, build negative keyword lists, and structure campaigns/ad groups for quality score optimisation.
• Write compelling ad copy and work with design teams on display and video creatives.
• Configure and manage Google Tag Manager (GTM), Google Analytics 4 (GA4), and conversion tracking.
• Leverage Smart Bidding strategies (Target CPA, Target ROAS, Maximise Conversions) and monitor performance against KPIs.
• Manage Google Merchant Centre feeds and troubleshoot product disapprovals for Shopping campaigns.

C) Search Engine Optimisation (SEO)
• Conduct comprehensive on-page, off-page, and technical SEO audits for client websites.
• Perform keyword research, competitor gap analysis, and content o

📌 Performance Marketing Specialist (Mumbai)
🏢 Aarkay Mediaworks
📍 Mumbai