Job Description:

Function: Influencer & Creator Strategy
Role: Creative Strategist
Location: Gurgaon

Role Summary

We are looking for someone with Creative & Influencer Strategy to lead influencer-led thinking for key brands and front-end senior client stakeholders. This role sits at the intersection of creative ideation, cultural understanding, market insights and strategic planning, and is responsible for shaping how brands use creators and influencer ecosystems to drive relevance, impact, and business outcomes.

The role is client facing, opinion led, and accountable for the quality, clarity, and commercial credibility of influencer strategy presented to clients.

Creative & Cultural Leadership

• Develop influencer-led creative ideas rooted in culture, platform behavior, and brand truth
• Identify cultural moments, emerging formats, and creator roles that brands can credibly participate in
• Push briefs beyond execution into clear creative territories and storytelling frameworks
• Apply strong creative judgment, knowing when restraint is the better strategic choice





Influencer & Social Strategy

• Own influencer strategy across launches, campaigns, and always-on programs
• Define the role of influencers across the consumer journey, from awareness to action
• Design influencer ecosystems and long-term narratives rather than one-off activations
• Make transparent strategic trade-offs based on brand objectives, budgets, and platform realities

Client-Facing Leadership

• Front-end clients on influencer strategy, creative direction, and performance outcomes
• Lead senior client conversations with confidence and clarity
• Own difficult discussions including scope definition, creative pushback, and strategic rationale • Act as a trusted advisor who clients rely on for sound judgment

Campaign Design & Delivery Oversight

• Architect influencer programs including content formats, phasing, and amplification logic
• Partner closely with Talent Managers to ensure creator sele

📌 Associate Director (Gurugram)
🏢 PUBLICIS GROUPE
📍 Gurugram