Job Title: Copy Manager – AI Content Specialist
Location: Mumbai (Onsite)

Role Purpose:
The Copy Manager – AI Content Specialist will lead AI-enabled content creation, narrative development, and brand storytelling across BCCL’s brands, advertiser solutions, and emerging business initiatives.
Reporting to the Head – AI Creative, this role is responsible for building scalable, AI-assisted content ecosystems that improve speed, personalization, creative agility, and storytelling effectiveness while preserving originality, editorial quality, contextual relevance, and brand authenticity.
The role extends beyond traditional copywriting into narrative strategy, prompt-led content generation, tone systems, campaign messaging frameworks, audience-contextual storytelling, and multi-format content adaptation. Working closely with Brand, Response, Editorial, Times Experiences, and Product & Technology teams, the incumbent will help establish an AI-native content studio that combines human creativity with generative AI capabilities.

Key Responsibilities:
1.



AI-Led Content Strategy & Narrative Development
Lead development of AI-assisted content and storytelling across campaigns, branded content, social media, events, editorial-commercial integrations, audience engagement initiatives, and advertiser communication.
Translate business, brand, and audience objectives into transparent narrative frameworks, campaign messaging, and differentiated storytelling approaches.
Develop contextually relevant, platform-sensitive content that balances creativity, strategic messaging, audience engagement, and commercial impact.
Drive the shift from traditional copywriting toward adaptive, scalable, AI-enabled storytelling systems.
2. AI-Assisted Content Creation & Workflow Design
Build and operationalize AI-assisted workflows across ideation, prompt engineering, copy creation, scripting, personalization, multilingual adaptation, summarization, messaging development, and content repurposing.
Leverage g

📌 Copy Manager (Mumbai)
🏢 Bennett Coleman Ltd. (The Times of India
📍 Mumbai