Roles &

Responsibilities

Key Responsibilities

- Keyword Research &
- Search Term Optimization

- Conduct extensive keyword research using Google Keyword Planner, Google

- Trends, Search Terms Reports, SEMrush, Ahrefs, and other keyword research
- tools

- Build comprehensive keyword lists covering high-intent, branded, non-branded,

- competitor, generic, and long-tail keywords

- Continuously discover current keyword opportunities based on customer search
- behavior and search trends

- Optimize keyword match types (Broad, Phrase, Exact) to improve campaign
- efficiency

- Regularly review Search Terms Reports to identify profitable keywords and
- eliminate irrelevant traffic

- Build and maintain negative keyword lists to reduce wasted spend

- Monitor keyword Quality Scores and recommend improvements

- Maintain a structured keyword master sheet for every product and category

- Stay updated with seasonal search trends and emerging keyword opportunities

Campaign Setup &

- Execution

- Execute, set up, launch, and manage Google Ads campaigns

- Create and manage Search, Shopping, Performance Max, Display, Demand Gen, Remarketing, and YouTube campaigns

- Configure campaign objectives, budgets, bidding strategies, audience signals, locations, devices, schedules, and ad extensions

- Create Responsive Search Ads, Shopping campaigns, and Performance Max asset groups

- Ensure campaigns follow internal naming conventions and account structure

- Perform campaign QA before launch to ensure error-free execution

Campaign Optimization

- Monitor campaign performance daily and take timely optimization actions

- Optimize bids, budgets, keywords, audiences, placements,



devices, and schedules

- Pause underperforming campaigns and scale winning campaigns

- Improve Quality Score through better keyword selection, ad relevance, and landing page experience

- Execute A/B tests across ad copy, landing pages, bidding strategies, keywords, and campaign structures

- Continuously improve ROAS, CPA, CTR, Conversion Rate, and overall account efficiency

Google Merchant Center &
- Feed Optimization

- Manage and maintain Google Merchant Center and Merchant Center Next

- Monitor Merchant Center Diagnostics and resolve product disapprovals, feed errors, and account issues

- Optimize product feeds to improve Shopping campaign performance

- Maintain product attributes including Titles, Descriptions, GTINs, MPNs, Brand, Product Type, Custom Labels, and Google Product Categories

- Optimize feeds to improve product visibility, CTR, and ROAS

- Work with supplemental feeds, feed rules, and automated feed improvements

- Coordinate with the catalog and development teams to ensure feed accuracy and freshness

- Ensure maximum product approval and Shopping eligibility

- Stay updated with Google Shopping policies and Merchant Center updates

Analytics &
- Reporting





- Pull and analyze campaign performance data from Google Ads and Google Analytics (GA4)

- Track key metrics including ROAS, CPA, CPC, CTR, CVR, Impression Share, Quality Score, Search Lost IS, Conversions, Revenue, and Spend

- Analyze Search Terms Reports to identify winning keywords and eliminate wasted spend

- Identify optimization opportunities based on campaign performance

- Prepare daily, weekly, and monthly performance reports with actionable insights

- Highlight performance trends and recommend next steps

Budget Management &
- Scaling

- Manage daily, weekly, and monthly advertising budgets efficiently

- Allocate budgets based on campaign performance

- Scale winning campaigns while maintaining target CPA and ROAS

- Monitor budget pacing and ensure efficient utilization of advertising spend

Tracking &
- Conversion Setup

- Ensure accurate conversion tracking using Google Tag Manager and Google Ads Conversion Tracking

- Verify GA4 integration and conversion events

- Validate Enhanced Conversions, remarketing tags, and audience signals

- Troubleshoot tracking issues and coordinate with the technical team when required

Account Management

- Monitor overall account health and campaign delivery

- Monitor Google Merchant Center Diagnostics daily

- Troubleshoot campaign issues, product disapprovals, policy violations, and account suspensions

- Maintain a clean and organized Google Ads account structure

- Stay updated with Google Ads features, Merchant Center updates, AI bidding strategies, and industry best practices

Skills: google ads,keywords,campaigns,optimization,google merchant center,ctr,google

📌 Senior Google Ad analyst/Performance Marketing (Hyderabad)
🏢 CG-VAK Software u0026amp; Exports
📍 Hyderabad